Category: Wedding Industry Insider Podcast

Wedding Industry Insider Podcast

WII 117: Sara McCall on Building a Reputation That Gets the Attention of Your Clients

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While this guest booked her first wedding for $450 and used her mom as free labor, today her company grosses 1.5 million a year. To hear more, click play to tune in!

Sara McCall is the Founder & CEO of Stunning and Brilliant Events, a luxury, full-service wedding and event planning company. Motivated to empower other women, she has grown Stunning and Brilliant Events into 9 successful franchise locations across the U.S. Together, she and her team have planned over 1000 weddings in the last 11 years. In addition, Stunning and Brilliant Events has made the Best of The Knot Weddings for over a decade.

On top of her own background in corporate events and B.A. in Graphic Design, she’s had the privilege of learning from industry leaders including David Tutera and Breston Bailey. Sara is also an industry educator with recent speaking appearances at Event Source and Wedding MBA. 

In this episode, Sara talks about how her marketing perspective influences her business decisions and shares what you can do to better reach your audience.

Read More “WII 117: Sara McCall on Building a Reputation That Gets the Attention of Your Clients” →

Wedding Industry Insider Podcast

WII 116: Jamie Wolfer Challenges You to Take Ownership of Your Relationship with Your Business

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Whether you’re a DIY couple or a wedding planner, this guest is talking to you!

Jamie Wolfer is the Owner and President Planner of Wolfer & Co, a wedding industry collective which provides mentorship for both DIY couples and wedding planners. She is known for her devoted following on YouTube and as an industry leader in the space of wedding coordination for DIY clients on a budget. She also hosts the Engage with Jamie Wolfer podcast and the Union podcast.

In this episode, Jamie shares her startup story and challenges you to take ownership of how you want your business to impact you and gives you her top tips for how to do it. 

Read More “WII 116: Jamie Wolfer Challenges You to Take Ownership of Your Relationship with Your Business” →

Wedding Industry Insider Podcast

WII 115: Sunna Yassin and Mollie Jones Share the Success Mindset You Need

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Experienced in making exquisite events feel seamless, these founders have gained their business a rep for being “the nexus of matrimonial cool”. Which is why we’re delighted to share with you their insights about the best ways to go after your own success.

Sunna Yassin and Mollie Jones are the owners of Bash Please, a full-service creative event production company based in California. Named a top planner by BRIDES, Bash Please is a leader in designing events that intentionally and artistically reflect each couple. Known for incorporating precise and sophisticated aesthetic elements, Sunna and Mollie produce weddings and events internationally. Bash Please is also recognized in publications such as Martha Stewart Weddings, Green Wedding Shoes, Style Me Pretty, and Carats & Cake.

In this episode, Sunna and Mollie reflect on how their corporate backgrounds helped them establish and grow their award-winning business. Specifically, they talk about the mindset and principles that will empower you.

Read More “WII 115: Sunna Yassin and Mollie Jones Share the Success Mindset You Need” →

Wedding Industry Insider Podcast

WII 114: Use These Resources to Take Control of Your Financial Reality

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Dread dealing with your finances? Fear that becoming debt-free is impossible, or feel unsure about where you’re at? If you can relate, then tune in to this episode to get a better way of managing your financial reality.

Bree Carroll is the Owner of B Carroll Events, a full-service wedding and event planning agency based in Bossier City, Louisiana.  With a background in civil engineering, Bree combines her strategic problem-solving skills with intentional planning in order to create transformational experiences. In her work she helps other influential women achieve their goals while securing financial stability. Additionally, she is the Founder of Military Marriage Day and the host of the Hearts & Stripes Podcast. B Carroll Events has been featured by BRIDES, SUCCESS, and Military Families Magazine, among others. 

In this episode Bree talks about the best things you can do to get intentional about your current and future finances.

Read More “WII 114: Use These Resources to Take Control of Your Financial Reality” →

Wedding Industry Insider Podcast

WII 113: How to Leverage TikTok for Your Event Planning Business

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Less familiar or starting out with TikTok? Learn how you can leverage the popular platform to benefit your business and your brand.

Meagan Culkin is the Owner of the Magnolia Collective, an inclusive and full-service event planning company that focuses on “creating events as beautiful and unique as our couples.” A Green Wedding Guild Member, the Magnolia Collective is included in The Knot Weddings Hall of Fame. Additionally, it is the Best of The Knot Winner (2018-2023) and has won Wedding Wire’s Couple’s Choice Award (2012-2022).

In this episode Meagan shares how you can use TikTok to expand your audience and increase brand recognition.

Read More “WII 113: How to Leverage TikTok for Your Event Planning Business” →

Wedding Industry Insider Podcast

WII 112: Andrea Eppolito On How to Define Yourself as the Best for Your Ideal Client

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When she decided to reposition her business, she scrapped everything that wasn’t what she wanted. Because she knew what she wanted it to become.

At first, the changes only brought in two clients, but she invested everything in them. Then, she used the photos and videos from those events to build her new portfolio, which ultimately landed 1M clients.

Today, as a highly-sought wedding planner and lifestyle expert, she provides a signature experience for select luxury weddings and events.

Andrea Eppolito is the owner of Andrea Eppolito Events, an award-winning event planning company based in Las Vegas, NV. Additionally, she is a leading industry speaker, educator, and coach. She is also the host of the podcast, “Andrea Eppolito | Celebrating Life, Luxury, & Above All Else Love.” Her work has been recognized in WEDLUXE, INSIDE Weddings, WEDLUXE, Grace Ormonde, Brides, ELLE, GLAMOUR, and Town & Country, among others.

In this episode, Andrea talks about presenting your business as the best choice for your ideal client and creating the experience that proves it. 

Read More “WII 112: Andrea Eppolito On How to Define Yourself as the Best for Your Ideal Client” →

Wedding Industry Insider Podcast

WII 111: Brian Green Breaks Down How to Build Your Brand

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If you want to build your brand, then you must get strategic about the messaging that you’re putting out in the universe. 

So get started now with key lessons from this episode’s esteemed guest!

Brian Green is the Chief Event Architect and Creative Visionary of By BrianGreen, which provides award-winning custom wedding and event planning services in the Atlanta area and around the globe. With over 20 years of international events experience, Brian previously served as a Diplomat for Barbados and holds both Certified Meeting Professional (CMP) and Certified in Meeting Management (CMM) certifications. His work is widely recognized and featured in countless industry-leading publications. Brian is also a Mentor for The Knot Wedding Wire (TKWW), which in 2022 named him a TKWW WeddingPro Educator. He currently serves as Chairman of the Board for the National Society of Black Wedding & Event Professionals and is working on his first book.

In this episode, Brian shares the first things that you must do to build your brand while you steal back your joy in running your business.

Read More “WII 111: Brian Green Breaks Down How to Build Your Brand” →

Wedding Industry Insider Podcast

WII 110: Add Online Wedding Rentals to Offer Your Clients More – with Marie Kubin

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Do you love wedding décor? Or enjoy creating both the layout and the look of floor plans? If your answer is yes, then don’t miss this episode! Because today’s guest is all about rentals, especially in terms of what it means for your event planning business. 

Marie Kubin is the owner of Rent My Wedding, a nationwide wedding rental company. A former attorney, Marie launched Rent My Wedding in 2011 after struggling to find affordable, convenient, and easy décor items for her own wedding. Since then, Rent My Wedding has grown to offer packages including everything from lighting and uplighting to backdrops, photo booths, and more. Now the largest online event rental company in the U.S., it has also earned the most 5-star reviews in the event industry.

In this episode, Marie details how she started her business and shares practices that can help you grow yours. In particular, she offers an opportunity for you to stand out as a planner and earn additional income through Rent My Wedding.

Read More “WII 110: Add Online Wedding Rentals to Offer Your Clients More – with Marie Kubin” →

Wedding Industry Insider Podcast

WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey

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Today’s guest first joined us in Episode 79 to share 4 steps to increase website conversions. Now, she’s back to help you create and market your unique story.

Kate Storey and her husband Nick are co-owners of Book More Brides, a marketing firm that specializes in helping wedding planners attract and book their ideal client couples. Kate is a digital marketing specialist, copywriter, and social media expert. Additionally, she is the host of The Book More Brides Podcast. 

In this episode, Kate breaks down the common problems with messaging. These include sounding like competitors, which leads customers to go by price, and presenting product details rather than emotional needs. Specifically, she illustrates why knowing your story is what makes your marketing efforts work without being forced. Read More “WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey” →