Wedding Industry Biz

How Terrica Skaggs is Weathering the COVID-19 Storm

Proactive Tips for Your Business Right Now

It’s crazy out there! We know so many of you have been dealing with postponements, cancellations, and straight-up anxiety. It’s affecting everyone and everything in one way or another. But we are here to help you through it!

We reached out to award-winning planner and industry speaker, Terrica Skaggs, to get her tips on how to weather the storm. And here’s what she said:

1. Be proactive in reaching out to your clients.

This is a really uncertain time for everyone, but you can be a source of stability for your clients. I recommend you call your vendors and venues and ask them what future dates they have available. Become knowledgeable about their cancellation and postponement clauses. Then call your clients and offer new dates and explain new options — also, offer help with making the switch. Your clients will be relieved that their event will still go on, and your venues and vendors will be grateful for your effort.

2. Communicate clearly. 

Your clients will have a lot of questions about what this all means for them. Not just clients with immediate events, but clients who may have events later in the year and still need meetings and calls. I suggest you develop a communication system that prioritizes those who need you immediately, but that also sheds light on how this may impact your business going forward. This could mean, for example, going virtual for meetings as opposed to meeting in person. Be sure to detail the actions you’re taking to keep yourself and your clients safe, while also remaining efficient and available.

3. Use this time at home to invest in your education and your business.

Eventually the storm will pass and your bookings will continue. Where will your business be on the other side? I recommend you use this time of postponement to continue to improve your business. Listen to podcasts, work on your marketing and social media, and take online courses in areas where you feel weak. Use this period to devote time to that one project you always said you wanted to do but never had the time for.

Right now, Timeline Genius and The Bridal Society have teamed up to offer a Wedding Day Timeline Certification Course. It’s entirely online and go-at-your-own pace. If you’re looking to level up your accounting, contracts, or automations during this time, here are a couple of hand-picked podcasts on budgetslegal issues, and systems.

4. Stay connected to your tribe.

Social distancing doesn’t mean social disappearing. I personally checked in with my venues and caterers to ask how they were doing and to let them know I was thinking of them. It took me two seconds to type, but the impression was huge. Many of them responded to thank me for being the bright spot in their day. It’s hard for all of us. Whatever we can do to support each other is beyond important right now. The relationships you foster today will be the ones who will help strengthen your brand tomorrow. It’s also good for you — you need to stay connected to those who are going through the same thing as you, those who know the pains and who can also offer different viewpoints and support.


Meet Terrica Skaggs 

Terrica’s weddings and expertise have been featured in The Knot, Reader’s Digest, Martha Stewart Weddings, HLN tv, Style Me Pretty and a host of other media outlets. In addition to leading a rockstar team at her planning and design firm, she also owns The White Lounge — a contemporary wedding planning studio for couples and wedding professionals. 

Visit Terrica on Instagram and her website

Stay strong, Timeline Geniuses!#weather-the-storm


Wedding Industry Biz

How to Scale Your Process As Your Business Scales: 3 Tips to Ensure You’re Prepared for Increased Success


Ever heard the old adage that the tall tree catches more wind? It’s true in business, as well. The bigger your business, the bigger your potential for hiccups. While so many planners work toward the day they need to scale their business, it’s important you don’t find yourself there without a process in place to deal with all of the challenges that can arise from a booming business (good problems to have, if we do say so ourselves). From growing a team or operating in multiple locations to overseeing clients with wedding days on the same weekend—whatever scaling looks like for you, when your business evolves, your process should, too. Today, then, we’re breaking down our top tips on how to scale successfully. READ MORE “How to Scale Your Process As Your Business Scales: 3 Tips to Ensure You’re Prepared for Increased Success”

Wedding Industry Biz

How to Collaborate on Your Wedding Day Timelines With Vendors, Team Members, and Clients

Wedding Day Timelines Are a Team Effort 

As a professional planner, you’re well-aware that creating and executing a thorough wedding day timeline is never just a one-person job. Weddings are complex events that involve multiple parties – from venues and vendors, to the wedding party and event guests. You know that before you can finalize your wedding day timelines, you need to incorporate input from all of these parties. Getting feedback from relevant people helps you ensure that everybody is on the same page, so the big day goes off without a hitch.

But you may be thinking… collaborating on wedding day timelines is easier said than done. Having interviewed hundreds of experienced wedding planners over the last six years, I know this to be true. So I ask you to consider two important questions: First, what makes collaborating on wedding day timelines so challenging, even for seasoned planners? And second, is there a way to do it better, faster, and more easily? (Hint: Keep reading, and you’ll find there is.) READ MORE “How to Collaborate on Your Wedding Day Timelines With Vendors, Team Members, and Clients”

Wedding Industry Insider Podcast

WII 039: Tayler Cusick Hollman Shares Five Steps for Crafting an Effective Marketing Plan

Do you have an effective marketing plan for your business, or are you just doing things ‘on the fly’?

If you wanna execute your marketing the right way — intentionally and strategically — then this podcast episode is for you!
READ MORE “WII 039: Tayler Cusick Hollman Shares Five Steps for Crafting an Effective Marketing Plan”

Wedding Industry Insider Podcast

WII 038: Kathryn Porritt Breaks Down the Four Pillars of Your Marketing Success

Are you ready to take your marketing to the next level? Wanna have a steady stream of your ideal clients coming to you?

If so, then you’ll love this podcast episode!
READ MORE “WII 038: Kathryn Porritt Breaks Down the Four Pillars of Your Marketing Success”

Wedding Industry Biz

Five Tips For Making The Most Of Wedding MBA

It’s the final countdown to Wedding MBA and we are looking forward to connecting with you while sharing all of the great things Timeline Genius has to offer. We’re finalizing task lists and busting out our most comfortable footwear, but before we head out, here are a few tips to make the most of the conference.

Stop By Our Booth!

We love meeting our Timeline Genius community members, so definitely stop by booth #2431C and say hello. Be sure to grab a bunch of special referral cards to hand out during the conference! For every referral of a paid annual subscription, you will receive two free months on your account!

Check out our Floor Talk!

Our CEO Eddie Babbage will be presenting a Floor Talk on 11/6 at 1p.m.  He’ll be sharing some expert tips and tools for saving hours on your timelines!  Be sure to stop by and say hello!

Connect with the speakers as much as possible.

One of the best parts of Wedding MBA is the list of incredible speakers!  After each session, many speakers hang out to answer questions.  Introduce yourself and take some time to get answers to your questions.

Have a plan.

Take a moment to identify the speakers, vendors, venues and peers that you want to make sure to meet. Map out your time so that you can fit it all in!  Bring business cards to pass out, and a business card holder to collect cards from other people.


Get to know other wedding professionals who can expand your network, share best practices, and help you build your knowledge and skills.

Remember, the key to a strong connection is listening. Don’t be afraid to ask questions and share a genuine interest in the person you are connecting with.

Bonus tip: Check out our Vendor Relationship Guide for more advice on forging new connections.

Want to connect more?

Join our Facebook Group!


See you soon!

Wedding Industry Biz

Creating Meaningful Client Relationships

By Lane’ Richards

It’s the middle of wedding season and you have a million things to do to. The last thing on your mind is wondering when you last checked in with your client. Whether that’s someone who may have just booked your services, or a client who’s wedding may not be for several months. You’re not thinking about how to continue nurturing your client relationships as you can’t even keep up with the emails piling up in your inbox.


Here are a few tips on how you can create and maintain a meaningful client relationship without compromising your time and workflow.


Over communicate

Once you’ve booked a client, what’s your follow-up game? How do you first thank them for them trusting you with the details of their wedding? Do you check in with them regularly? How do do you communicate important policies or details including reminders? How soon before a wedding do you confirm the details? What’s your game plan after the wedding?

The last thing you want your client to feel is that you’ve fallen off the face of the earth. Create an email sequence that’s scripted and in template form which will not only save you time, but create consistency in your messaging. To get started, create a timeline beginning with the time they sign the contract. End your timeline on either their wedding date or, better yet, their anniversary date. Why their anniversary date? Because it’s another opportunity to catch them by surprise and mail them an anniversary card. You never know when they’ll need your services again so stay at the top of their mind.

From there, start mapping out intervals of when you want to send your emails. Automate your process by utilizing a Client Relationship Manager (CRM). A good CRM allows you to send emails while you’re working, based on a timeline workflow.


Serve not sell

One really important thing to remember is that while you may have helped plan hundreds of weddings, this is likely your clients first. As the saying goes “you don’t know, what you don’t know” and couldn’t be more true for a bride or groom planning their big day. As a wedding professional, you’re not only solving a problem for your client, you’re educating them along the way. When you stop thinking about your client as a transaction and start looking at them as someone to serve, big shifts begin to happen in your business. You’ve not only taken the stress off of you, but your clients will truly start to feel heard and that you’re there for them, not a paycheck.


Don’t rely solely on email

We’re addicted to email, but that doesn’t mean your client is. In fact, they may not be receiving your emails and you’d never know! To help save time on quick questions, send a text or better yet, pick up the phone and call them. This can eliminate countless follow-ups and take the stress off your clients thinking you’ve disappeared.


Give your full attention

You’re on a call with your client but in the background you’re also checking email. You think you’re being productive, but did you know multitasking is a myth? That’s right, there’s no such thing. What you’re doing is called task shifting. This is where you’re shifting your attention back and forth from one thing to another. Studies have shown that it can take up to 17 minutes to shift your full attention back to what it was you’re doing. So when you’re in a client meeting, give them your undivided attention. If you don’t, you’re not only likely to miss out on them saying something important, but you’re giving away precious time. And besides, your client will know when you’re not truly present. You want a relationship that demonstrates professionalism and that their time is valued.


With these tips, you’ll have a system in place allowing you to be more productive all while creating raving clients.


Lane’ Richards is a multidisciplinary entrepreneur and creative behind Something Borrowed Portland, an award-winning event design and specialty rental company based in Portland, OR. Her newest venture, Wedding Pro Coaching, offers mastermind business coaching and educational programs to wedding industry professionals who need help building, running, and growing their businesses in the crowded wedding industry.