Podcast

WII 039: Tayler Cusick Hollman Shares Five Steps for Crafting an Effective Marketing Plan

Do you have an effective marketing plan for your business, or are you just doing things ‘on the fly’?

If you wanna execute your marketing the right way — intentionally and strategically — then this podcast episode is for you!
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Podcast

WII 038: Kathryn Porritt Breaks Down the Four Pillars of Your Marketing Success

Are you ready to take your marketing to the next level? Wanna have a steady stream of your ideal clients coming to you?

If so, then you’ll love this podcast episode!

Based out of Brisbane, Australia, Kathryn Porritt is a Marketing Strategist and Business Coach who supports clients across the globe. She’s a renowned entrepreneur with specialized experience in service-based businesses. Kathryn currently serves as CEO of several companies in the wedding and event industry, which include Weddings Inc., Wedding Masterclass, and Selling Luxury.

In this interview, Kathryn breaks down the four pillars of your marketing success: 1) branding, 2) website design, 3) digital sales funnels, and 4) social media presence. Along the way, she highlights common pitfalls for wedding professionals and teaches you how to avoid them.

The key points that Kathryn addresses over the course of this interview include:

  • The importance of thoroughly understanding your target market
  • How to identify your authentic “brilliance” and use it to build a brand that resonates
  • The value of aligning your lifestyle goals with your business goals
  • Website design guidelines that will help you increase conversion
  • How to map different customer journeys to an online sales funnel
  • Two key recommendations to enhance your social media strategy
  • Marketing automation tools that help you save time and optimize your content
  • Her top piece of advice for achieving success in business (and in life!)

Press the play button below to listen to this value-packed interview, and be sure to subscribe to our podcast in iTunes for more insights that you can apply to your business.

Thank you, Kathryn, for sharing your words of wisdom with us and for being a part of the Timeline Genius community!

 

Show Notes:

Podcast

WII 037: Nora Sheils Gives You a System for Building Your Team

Wanna build a team that can help you take your business to the next level?

If so, then you’re going to love this podcast episode!

Nora Sheils is the founder of the award-winning wedding planning company, Bridal Bliss, which has offices in Portland and Seattle. Over the last 16 years, Nora has built a team that includes 18 planners and 15 to 20 assistants. And her company plans 120 to 150 weddings per year.

In this interview, Nora shares her unique system for building the right team for a wedding planning company. She also reflects on the key factors that have driven her success and allowed her to build one of the premier planning companies in the Northwest.

Here are some of the key points Nora addresses:

  • The top 2 factors that have driven her success
  • How to design a hiring process that systematically brings new talent into your company
  • What to look for in potential hires
  • How to train and evaluate new team members
  • How to delegate responsibility without compromising work quality
  • The value of working on your business, rather than in your business
  • How to effectively lead your team
  • Her best advice for achieving success as a wedding planner

To hear this value-packed interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Thank you Nora for being part of the Timeline Genius community and for sharing your insights with us!

Show Notes:

Podcast

WII 036: Andy Kushner Delves into Deep Lessons for Wedding Industry Success

Wanna go beyond strategies and tactics to explore core lessons for succeeding in the wedding industry?

If so, then this podcast episode is for you!

Andy Kushner is a dynamic, passion-fueled leader in the event industry. As CEO of the award-winning entertainment design company, Andy Kushner Entertainment, he’s found a unique way to channel his love for music, business, and life.

Andy is also the creator of The Wedding Biz podcast, where he’s hosted the likes of Preston Bailey, Colin Cowie, David Tutera, Sylvia Weinstock, Carley Roney, and more.

In this interview, Andy shares some of the most profound lessons he’s learned from his 20 plus years of business experience and from his in-depth conversations with top influencers in the wedding industry.

Here are some of the key points Andy addresses:

  • How to find and get mentors that will help you succeed in business
  • The importance of investing in yourself
  • How meditation can make you better at business
  • How to create genuine professional connections
  • Why it’s important to continuously reinvent yourself
  • How to let your intuition guide you to desired results
  • How planners can work optimally with their partners (vendors)
  • His best advice for wedding industry professionals

To hear this value-packed interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Thank you Andy for sharing your experiences and insights with all of us in the Timeline Genius community!

Podcast

WII 035: Sara Dunn Reveals 5 Must-Know SEO Basics for Wedding Planners


What if you could get thousands of potential clients to visit your website every year? And what if you didn’t have to pay for this steady stream of valuable traffic?

If you wanna harness the power of search engine optimization (SEO) for your wedding planning business, then this podcast episode is for you!

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Podcast

WII 032: Bernadette Smith Helps You Book and Plan Same-Sex Weddings

Wanna learn how to market your planning business to same-sex couples? Wanna learn how to plan same-sex weddings the right way?

If so, then you’re gonna love this podcast episode!
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Podcast

WII 031: Kylie Carlson Helps You Harness the Power of Wedding Industry Trends

Wanna learn concrete ways to grow your business by harnessing the power of wedding industry trends? Wanna be a trendsetter, rather than a trend follower?

If so, then this podcast episode is for you!

Kylie Carlson is the CEO of the International Academy of Wedding and Event Planning, and she manages the publication of the annual International Wedding Trend Report. Kylie’s 20 plus years of wedding industry experience and her deep research into wedding trends have made her a leading authority on the subject.
READ MORE “WII 031: Kylie Carlson Helps You Harness the Power of Wedding Industry Trends”