Wedding Industry Insider Podcast

WII 100: The Top 3 Lessons for Success from Tara Guerard

It’s the 100th episode of Wedding Industry Insider! 

So, be sure to catch this episode and register to join us for a live celebration of this milestone!

Tara Guérard is the Owner and Creative Director of Tara Guérard Soirée, a full-service event planning and design company maintaining offices in both Charleston, SC, and NYC. With over 20 years of experience, both Vogue and Harper’s Bazaar have named her a top wedding planner. Her second company, Lettered Olive, provides custom letterpress printing for wedding invitations, stationery, and announcements.

Tara has been featured in Southern Living, Traditional Home, Town & Country Weddings, Martha Stewart Weddings, and Brides. She has also made appearances on The Martha Stewart Show, The Nate Berkus Show, and the Style Network. Additionally, Tara is the author of Southern Weddings: New Looks from the Old South and Weddings by Tara Guérard.

In this episode, Tara credits her success to working hard yet simultaneously working smarter with each stage of her business. Specifically, she shares about what prompted her career-shaping decisions.

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Wedding Industry Insider Podcast

Join Top Industry Leaders for Wedding Industry Insider Presents Milestone Matinee!

As you know, summer is a busy time for wedding planners. Which is why you deserve events that inspire you as well as offer ongoing industry education! 

Fortunately, Timeline Genius is doing just that – on July 12, 2022, from 1-2pm ET, and you’re invited! As the Wedding Industry Insider podcast reaches its 100th episode (featuring Tara Guérard!), Timeline Genius is celebrating this milestone!

Wedding Industry Insider Presents Milestone Matinee is a free virtual event that gives you the rare chance to hear a panel of our podcast guests talk about actionable steps for business growth!

The panel includes Tara Guérard, Brooke Keegan, Donnie Brown, Aleya Harris, Carrisa Kruse, and Jade Robinson, and everyone who registers will receive a digital swag bag (released on July 1st).

So, join us in celebrating this milestone achievement and be sure to save your spot now for our Milestone Matinee!

Meet our Milestone Matinee Panelists!

Aleya Harris, CPC, Owner of Flourish Marketing

As a StoryBrand Certified Guide, Aleya helps entrepreneurs produce results without choosing between profit and purpose. In recent years, NACE recognized her as the Emerging Member of the Year, and she received the President’s Award for Leadership in Diversity, Equity, and Inclusion. Presently, Aleya serves as the marketing committee chair for NACE National and is the founder and head of the NACE Black Caucus. She is also a WeddingPro Educator, an industry speaker, and the host of The Flourishing Entrepreneur podcast. Aleya appears in Episode 94 and offers specific strategies for your online marketing.

Brooke Keegan, Owner & Creative Director at Brooke Keegan Special Events

Brooke is also the owner of Aster & Park, a wedding and event planning service that provides partial, coordination, and full packages. With over 17 years of industry experience, both Harper’s Bazaar and Brides Magazine recognized her as one of the world’s top wedding planners. Brooke discusses the secrets to percentage model pricing in Episode 67 of the Wedding Industry Insider podcast.

Donnie Brown, Owner at Donnie Brown Weddings & Events

Donnie is known as the Dallas Celebrity Wedding Planner and Decor Specialist. Sought after as a leader in wedding and event fashion trends, Donnie’s client list is a virtual who’s who of society, celebrities and other clients who demand excellence and perfection for their wedding or special event. He was also featured on Whose Wedding Is It Anyway? and in publications ranging from US Weekly to Glamour. In Episode 10 of the Wedding Industry Industry podcast, Donnie shares lessons from his success, including what planners need to know and do if they ultimately want to produce luxury weddings.

Tara Guérard, Owner and Creative Director at Tara Guérard Soirée

With over 20 years of experience, Vogue and Harper’s Bazaar have named Tara as a top wedding planner. She is also the owner of Lettered Olive, which provides custom letterpress printing for wedding invitations, stationery and announcements. Tara has been featured in Southern Living, Traditional Home, Town & Country Weddings, Martha Stewart Weddings, and Brides. She has also made appearances on The Martha Stewart Show, The Nate Berkus Show, and Style Network. Additionally, Tara is the author of Southern Weddings: New Looks from the Old South and Weddings. Tara is featured in the 100th episode of the Wedding Industry Insider podcast!

Heather Vickery, Owner and Global Leader at Vickery and Co.

Heather is an award-winning business owner and global leader with over 20 years as an entrepreneur. She coaches individuals towards greater personal and professional fulfillment by helping them leverage their fear into intentional bravery. A celebrated public speaker, Heather inspires audiences and provides attendees with the tools they need to live bold and successful lives on their own terms. Heather is a single mom of four (all girls!) who left a decade-long marriage and came out (yes, of the closet) personally and professionally. Heather is also the author of the recent best-selling new release F*CK FEARLESS: Making The Brave Leap as well as Gratitude Journal: Shift Your Focus and Grow Grateful: A Gratitude Journal for Kids and Families. Additionally, she is the host and executive producer of The Brave Files and the co-host and producer of Was It Chance?. In Episode 29 of the Wedding Industry Insider podcast, Heather offers you 7 steps to achieve work-life balance.

Carissa Kruse, Founder of Weddings by Carue

Weddings by Carue is the winner of WeddingWire’s Couples Choice Award and The Knot’s “Best of Weddings” for six consecutive years. Carissa is also the owner of Carissa Kruse Weddings, which provides education, resources, and coaching for wedding pros and entrepreneurs in the wedding industry. Additionally, she is a sought-after industry speaker who has been featured in COSMOPOLITAN, Forbes, The Knot, Rent My Wedding, and WeddingWire. Carissa appears in Episode 97 of the Wedding Industry Insider podcast to share how you can create a lead-generation funnel on your website.

Jade Robinson, Founder & Lead Planner at J.R. Events

Originally a New York native with family roots in Florida, Jade embraces a celebratory mix of Northern and Southern flair and brings over 12 years of industry experience to private, corporate, and non-profit event planning. She also manages a team of 5 lead coordinators and 12 wedding assistants. Since launching wedding services in 2015, J.R. Events is a 4x winner of WeddingWire’s Couples’ Choice Award (2018 – 2021, consecutively). Jade is an upcoming guest on the Wedding Industry Insider podcast.

ACT NOW TO SAVE YOUR SPOT

Don’t miss your chance to join this free virtual event, get swag, and chat with these incredible industry leaders!

Click here to sign up & save your spot now

Wedding Industry Insider Podcast

WII 099: Kelly Ann Peck Talks You Through Connection-Building Sales Tactics

It’s a lesson learned during the pandemic that still rings true.

Today’s world may be digital, but you can’t underestimate in-person interactions in building relationships.

Kelly Ann Peck is the founder of Emerson Reese Creative, which provides business sales coaching for creative entrepreneurs and event professionals. With over 23 years of event industry and sales experience, Kelly’s track record includes generating over 15 million in sales and working with over 400 couples. She also produces the annual Strategic Business Planning Retreat and is a speaker at this year’s The Signature CEO Conference. 

In this episode, Kelly pinpoints the intersection of sales and special events to share her key connection-building methods. In particular, she emphasizes the value of figuring out what works best for you as well as drawing inspiration from what you enjoy doing.

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Certified Timeline Genius

Congratulations to our Certified Timeline Geniuses!

Did you know that you can become a Certified Timeline Genius? With Timeline Genius, you can become a certified expert at creating wedding day timelines!

In fact, we’re proud to show off the profiles and spotlight pages of our newest Certified Timeline Geniuses – right here! Just click on the links below to learn more about each wedding planning professional.

Congratulations to all our amazing planners who have recently become Certified Timeline Geniuses!

We applaud you for elevating both your timeline creation skills and the standards for our industry!

Are you ready to become a Certified Timeline Genius? Learn more here!  

Wedding Industry Insider Podcast

WII 098: Peggy Kelley Shares How to Create Work-Life Integration

Ever feel like your business owns you and not the other way around? 

If you want to flip it, tune in: today’s guest empowers you to first design your life and then adapt your business to fit it.

Peggy Kelley is the owner of Timeless Celebrations, a full-service design and production company. Based in South California, Peggy has over 34 years of industry experience in hospitality, production, non-profit development, and entrepreneurship. Her background includes restaurant management for the Hamburger Hamlet chain and catering management for both Walt Disney Studio and The Huntington. Additionally, she is a frequent speaker and educator for The Special Event and The David Tutera Experience. She is also the creator and host of Late Nite Bride.

In this episode, Peggy draws on her industry and entrepreneurial success to share what you can do to practice an abundance mindset, get clarity about your desires, and develop community over competition.

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Timeline Genius

3 Ways to Get the Most out of the Timeline Genius Collaboration Features

When it comes to timeline creation, you know that Timeline Genius lets you communicate in your timeline with clients, vendors and venues (and if you need a refresher, just click here). 

But you might not know these additional tips and tricks that the Collaboration Features offer. 

So here’s how you can use the options for downloadable rights, icon indicators, and bulk item access in your timelines.

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Wedding Industry Insider Podcast

WII 097: Carissa Kruse Walks You Through Creating A Lead Generation Funnel

When you’re growing your business, it’s tempting to put ads in all the places you think you should. Facebook. Pinterest. Wedding websites. 

But before you direct people to your site, everything else needs to be fine-tuned. Or it’s money wasted.  

That’s why this episode will help you make sure you have the right foundation in place first.

Carissa Kruse is the founder of Weddings by Carue, a multi-state wedding business that offers couples a range of photography, videography, photo booth, and DJ services, as well as invitations. Notably, Weddings by Carue is the winner of WeddingWire’s Couples Choice Award and The Knot’s “Best of Weddings” for six consecutive years (2016-2021).  Carissa is also the owner of Carissa Kruse Weddings, which provides education, resources, and coaching for wedding pros and entrepreneurs in the wedding industry. Additionally, she is a sought-after industry speaker who has been featured in numerous publications, including COSMOPOLITAN, Forbes, The Knot, Rent My Wedding, and WeddingWire.

In this episode, Carissa shares the marketing tactics that you need to use in order to scale your business.  Specifically, she walks you through the steps to create a funnel that attracts the leads you want.

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Timeline Genius

How to Use the Assign Feature to Create Tailored Timelines for Vendors, Venues, or Clients

Wish you could create tailored timelines for specific vendors, venues, clients, or even bridal party members? The great news is that with Timeline Genius you can!

So you can go from spending hours creating individual timelines for collaborators or clients (nobody has time for that!) to using the Assign Feature to easily produce tailored timelines.

Additionally, whenever you make edits, your timelines update in real-time. So, if you make an adjustment to your main timeline, it will similarly reflect any changes in all of your tailored timelines. 

As a result, you can make individualized timelines for anyone you wish! 

Just check out the way the Assign Feature supports timeline creation and how you can use it in your planning.

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Wedding Industry Insider Podcast

WII 096: Brittny Drye Shares the Right Way to Submit Your Work and Get Published

You know getting your work published is a big deal. But how do you make it happen? Fortunately, this expert has the answer. 

Brittny Drye is the Founder and Editor-in-Chief of Love Inc., an equality-minded wedding blog and print publication that creates inclusive content for hetero and LGBTQ+ couples. Her thought-leadership has been recognized by The New York Times, Forbes, The Washington Post, Refinery29, OUT Magazine, The Advocate, and Cosmopolitan, among others.

She is also a nominated industry speaker and educator. Currently, she serves as the VP of Marketing for The National Gay Wedding Association. And, on top of these many accomplishments, she hosts Inclusively Yours, an LGBTQ-inclusive podcast.

In this episode, Brittny breaks down exactly what you should know and do in order to get your work featured in wedding publications. Additionally, she gives you a 15% discount on an annual subscription for The Love List when you use INSIDER15

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