Wedding Industry Insider Podcast

WII 112: Andrea Eppolito On How to Define Yourself as the Best for Your Ideal Client

When she decided to reposition her business, she scrapped everything that wasn’t what she wanted. Because she knew what she wanted it to become.

At first, the changes only brought in two clients, but she invested everything in them. Then, she used the photos and videos from those events to build her new portfolio, which ultimately landed 1M clients.

Today, as a highly-sought wedding planner and lifestyle expert, she provides a signature experience for select luxury weddings and events.

Andrea Eppolito is the owner of Andrea Eppolito Events, an award-winning event planning company based in Las Vegas, NV. Additionally, she is a leading industry speaker, educator, and coach. She is also the host of the podcast, “Andrea Eppolito | Celebrating Life, Luxury, & Above All Else Love.” Her work has been recognized in WEDLUXE, INSIDE Weddings, WEDLUXE, Grace Ormonde, Brides, ELLE, GLAMOUR, and Town & Country, among others.

In this episode, Andrea talks about presenting your business as the best choice for your ideal client and creating the experience that proves it. 

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Wedding Industry Insider Podcast

WII 111: Brian Green Breaks Down How to Build Your Brand

If you want to build your brand, then you must get strategic about the messaging that you’re putting out in the universe. 

So get started now with key lessons from this episode’s esteemed guest!

Brian Green is the Chief Event Architect and Creative Visionary of By BrianGreen, which provides award-winning custom wedding and event planning services in the Atlanta area and around the globe. With over 20 years of international events experience, Brian previously served as a Diplomat for Barbados and holds both Certified Meeting Professional (CMP) and Certified in Meeting Management (CMM) certifications. His work is widely recognized and featured in countless industry-leading publications. Brian is also a Mentor for The Knot Wedding Wire (TKWW), which in 2022 named him a TKWW WeddingPro Educator. He currently serves as Chairman of the Board for the National Society of Black Wedding & Event Professionals and is working on his first book.

In this episode, Brian shares the first things that you must do to build your brand while you steal back your joy in running your business.

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New Feature

[New Feature]: 3 Feature Options to Give You More Timeline Customization!

Here they are! Three features you requested! 

Now, you can bulk email all wedding parties, select your default time increments, and set your preferred font sizing

Which means you have even more options to customize your timelines and personalize your account settings!

Read More “[New Feature]: 3 Feature Options to Give You More Timeline Customization!”

New Feature

[New Feature]: Reinventing Event Day Execution with the Execute Features from Timeline Genius

Are you ready for this? Timeline Genius now lets you execute your timelines and your events in an unprecedented way!

Because you no longer have to rely on a printed-out timeline during your day-of productions.

Now, you can open your Timeline Genius account on your smartphone or tablet and go to the Execute View for your event.

Where you can mark activities complete as they happen.

So, say “goodbye” to lost clipboards and frantic updates.

With the new Execute Features, you can instead say “Hello!” to digital, responsive, and real-time event execution!

Read More “[New Feature]: Reinventing Event Day Execution with the Execute Features from Timeline Genius”

Wedding Industry Insider Podcast

WII 110: Add Online Wedding Rentals to Offer Your Clients More – with Marie Kubin

Do you love wedding décor? Or enjoy creating both the layout and the look of floor plans? If your answer is yes, then don’t miss this episode! Because today’s guest is all about rentals, especially in terms of what it means for your event planning business. 

Marie Kubin is the owner of Rent My Wedding, a nationwide wedding rental company. A former attorney, Marie launched Rent My Wedding in 2011 after struggling to find affordable, convenient, and easy décor items for her own wedding. Since then, Rent My Wedding has grown to offer packages including everything from lighting and uplighting to backdrops, photo booths, and more. Now the largest online event rental company in the U.S., it has also earned the most 5-star reviews in the event industry.

In this episode, Marie details how she started her business and shares practices that can help you grow yours. In particular, she offers an opportunity for you to stand out as a planner and earn additional income through Rent My Wedding.

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Wedding Industry Insider Podcast

WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey

Today’s guest first joined us in Episode 79 to share 4 steps to increase website conversions. Now, she’s back to help you create and market your unique story.

Kate Storey and her husband Nick are co-owners of Book More Brides, a marketing firm that specializes in helping wedding planners attract and book their ideal client couples. Kate is a digital marketing specialist, copywriter, and social media expert. Additionally, she is the host of The Book More Brides Podcast

In this episode, Kate breaks down the common problems with messaging. These include sounding like competitors, which leads customers to go by price, and presenting product details rather than emotional needs. Specifically, she illustrates why knowing your story is what makes your marketing efforts work without being forced. Read More “WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey”

Wedding Industry Insider Podcast

WII 108: Don’t Waste Your Life Not Being Yourself – with Jove Meyer

Judged for being gay, he grew up hating himself and trying to be someone else.  But after years of pretending, he learned that being himself was not only inherently good but also that it authentically fueled his business. 

Now, he uses his brand to show others kindness and respect as well as to empower marginalized communities. Because in the business of love, there’s no room for hate!

Jove Meyer is the visionary behind Jove Meyer Events, a global design firm for those who dare to be different.  In addition to providing planning and design services for events and weddings, Jove Meyer Events offers interior design that fuses intentionality with permanence. Named one of the world’s top planners by Martha Stewart and Harper’s Bazaar, he’s featured in publications such as Domino, Vogue, The New York Times, and The Magnolia Network. This month, he also joins Tara Lipinski and José Rolón in the just-released talk show Wedding Talk (free on Crackle). 

In this episode, Jove explains how being who you are – instead of who you think you should be – is what will create success that matters to you.

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Wedding Industry Insider Podcast

WII 107: Ashley Ebert Shares the 4 Laws of Leadership for Positive Influence

Do you see yourself as a leader? Or do you tell yourself you’re not one? 

If it’s the latter, reject that thinking. 

Because leadership is a learned skill. As today’s guest emphasizes, “it is not an innate personal trait that some people are better leaders than others”. It’s something they were taught

Ready to learn how? It starts here. 

Ashley Ebert is the Owner of The Simply Elegant Group, a wedding planning company with 9 locations and 40 employees that has produced over 4 million in sales.  She is also the Co-Founder of The Abundance Group, which teaches leadership and team development for service based entrepreneurs. With over 13 years of industry experience, she continues to lead the industry and coach creatives to scale their business. 

In this episode, Ashley shares how the work of John Maxwell has inspired both her and her father Dale Henry to teach business owners how to be influential leaders. Specifically, she explains the four pillars of leadership that you can use as you grow your company (remember to check out the Show Notes!).

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Wedding Industry Insider Podcast

WII 106: Gain Control of Your Business One SOP at a Time, with Irene Tyndale

To gain control of your business, you need to map out your standard operating procedures (SOPs). Today’s guest explains where you can start.

Irene Tyndale is the Founder and CEO of Irene Tyndale Weddings & Events, an award-winning and full-service boutique event planning firm based in Atlanta. With a background in corporate event planning, Irene has over 20 years of industry experience. Her work has been featured in publications such as Modern Luxury and B Collective. Additionally, she is a leading industry speaker, author, coach, and educator.

In this episode, Irene challenges you to gain control of your business. Specifically, she highlights the importance of building relationships that later yield invaluable referrals, getting clear about the details of your procedures, and knowing your goals.

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