Are you someone who wants to use Google Analytics to increase business profits but feels kind of intimidated by all of the data report options?
If so, then this podcast episode is for you!
Christie Osborne is the owner and founder of Mountainside Media, a consulting firm that helps event and wedding professionals use data-based marketing to create measurable business growth. Her background includes managing a 7-figure marketing budget as the Director of Interactive Marketing for Mammoth Lakes, CA., as well as frequenting the national speaker circuit and regularly contributing to prominent industry publications. She is also recognized in “The BizBash Top 1000 People in the U.S. Event Industry” and was nominated twice as the NACE Speaker of the Year.
In this episode, Christie talks about the value of Google Analytics. Specifically, she explains how creative professionals can use reports from Google Analytics to identify real, actionable marketing steps to improve business performance.