Wedding Industry Insider Podcast

WII 099: Kelly Ann Peck Talks You Through Connection-Building Sales Tactics

It’s a lesson learned during the pandemic that still rings true.

Today’s world may be digital, but you can’t underestimate in-person interactions in building relationships.

Kelly Ann Peck is the founder of Emerson Reese Creative, which provides business sales coaching for creative entrepreneurs and event professionals. With over 23 years of event industry and sales experience, Kelly’s track record includes generating over 15 million in sales and working with over 400 couples. She also produces the annual Strategic Business Planning Retreat and is a speaker at this year’s The Signature CEO Conference. 

In this episode, Kelly pinpoints the intersection of sales and special events to share her key connection-building methods. In particular, she emphasizes the value of figuring out what works best for you as well as drawing inspiration from what you enjoy doing.

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Certified Timeline Genius

Congratulations to our Certified Timeline Geniuses!

Did you know that you can become a Certified Timeline Genius? With Timeline Genius, you can become a certified expert at creating wedding day timelines!

In fact, we’re proud to show off the profiles and spotlight pages of our newest Certified Timeline Geniuses – right here! Just click on the links below to learn more about each wedding planning professional.

Congratulations to all our amazing planners who have recently become Certified Timeline Geniuses!

We applaud you for elevating both your timeline creation skills and the standards for our industry!

Are you ready to become a Certified Timeline Genius? Learn more here!  

Wedding Industry Insider Podcast

WII 098: Peggy Kelley Shares How to Create Work-Life Integration

Ever feel like your business owns you and not the other way around? 

If you want to flip it, tune in: today’s guest empowers you to first design your life and then adapt your business to fit it.

Peggy Kelley is the owner of Timeless Celebrations, a full-service design and production company. Based in South California, Peggy has over 34 years of industry experience in hospitality, production, non-profit development, and entrepreneurship. Her background includes restaurant management for the Hamburger Hamlet chain and catering management for both Walt Disney Studio and The Huntington. Additionally, she is a frequent speaker and educator for The Special Event and The David Tutera Experience. She is also the creator and host of Late Nite Bride.

In this episode, Peggy draws on her industry and entrepreneurial success to share what you can do to practice an abundance mindset, get clarity about your desires, and develop community over competition.

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Timeline Genius

3 Ways to Get the Most out of the Timeline Genius Collaboration Features

When it comes to timeline creation, you know that Timeline Genius lets you communicate in your timeline with clients, vendors and venues (and if you need a refresher, just click here). 

But you might not know these additional tips and tricks that the Collaboration Features offer. 

So here’s how you can use the options for downloadable rights, icon indicators, and bulk item access in your timelines.

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Wedding Industry Insider Podcast

WII 097: Carissa Kruse Walks You Through Creating A Lead Generation Funnel

When you’re growing your business, it’s tempting to put ads in all the places you think you should. Facebook. Pinterest. Wedding websites. 

But before you direct people to your site, everything else needs to be fine-tuned. Or it’s money wasted.  

That’s why this episode will help you make sure you have the right foundation in place first.

Carissa Kruse is the founder of Weddings by Carue, a multi-state wedding business that offers couples a range of photography, videography, photo booth, and DJ services, as well as invitations. Notably, Weddings by Carue is the winner of WeddingWire’s Couples Choice Award and The Knot’s “Best of Weddings” for six consecutive years (2016-2021).  Carissa is also the owner of Carissa Kruse Weddings, which provides education, resources, and coaching for wedding pros and entrepreneurs in the wedding industry. Additionally, she is a sought-after industry speaker who has been featured in numerous publications, including COSMOPOLITAN, Forbes, The Knot, Rent My Wedding, and WeddingWire.

In this episode, Carissa shares the marketing tactics that you need to use in order to scale your business.  Specifically, she walks you through the steps to create a funnel that attracts the leads you want.

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Timeline Genius

How to Use the Assign Feature to Create Tailored Timelines for Vendors, Venues, or Clients

Wish you could create tailored timelines for specific vendors, venues, clients, or even bridal party members? The great news is that with Timeline Genius you can!

So you can go from spending hours creating individual timelines for collaborators or clients (nobody has time for that!) to using the Assign Feature to easily produce tailored timelines.

Additionally, whenever you make edits, your timelines update in real-time. So, if you make an adjustment to your main timeline, it will similarly reflect any changes in all of your tailored timelines. 

As a result, you can make individualized timelines for anyone you wish! 

Just check out the way the Assign Feature supports timeline creation and how you can use it in your planning.

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Wedding Industry Insider Podcast

WII 096: Brittny Drye Shares the Right Way to Submit Your Work and Get Published

You know getting your work published is a big deal. But how do you make it happen? Fortunately, this expert has the answer. 

Brittny Drye is the Founder and Editor-in-Chief of Love Inc., an equality-minded wedding blog and print publication that creates inclusive content for hetero and LGBTQ+ couples. Her thought-leadership has been recognized by The New York Times, Forbes, The Washington Post, Refinery29, OUT Magazine, The Advocate, and Cosmopolitan, among others.

She is also a nominated industry speaker and educator. Currently, she serves as the VP of Marketing for The National Gay Wedding Association. And, on top of these many accomplishments, she hosts Inclusively Yours, an LGBTQ-inclusive podcast.

In this episode, Brittny breaks down exactly what you should know and do in order to get your work featured in wedding publications. Additionally, she gives you a 15% discount on an annual subscription for The Love List when you use INSIDER15

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Wedding Industry Insider Podcast

WII 095: Jordan Kentris Explains How to Mine the Data for Your Ideal Client Personas

To get the best results for your business, you need to make sure you’re talking to the right person. That is to say, your ideal customer. To do that, you need to know your client personas, which today’s guest is here to talk about.

Jordan Kentris is the founder and owner of A Good Day, a boutique design firm providing hand-crafted wedding invitations and stationery. A UX designer by trade, he also helps business owners develop their branding through research, logo design, audits, and additional branded elements.

Recently, BizBash recognized him as one of the Most Innovative People in 2020. Jordan was also a finalist for the NACE One Awards for 2020 Industry Innovator of the Year.  

In this episode, Jordan talks about how to get the most out of working with a stationer as well as what he recognizes as the attributes of successful planners. Specifically, he breaks down why it is imperative to know your ideal client and how you can evaluate or further develop your current client personas.

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