Erin Giberson, Author at Timeline Genius Blog

Wedding Industry Insider Podcast

WII 081: Calder Clark Explains How to Highlight Your Brand Without Overextending Yourself

By Erin Giberson on October 12, 2021October 12, 2021

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Are you a wedding planner who loves design? Or do you thrive in logistics? Perhaps you enjoy both sides of the planning process.

Yet, regardless of which skillsets fall in your wheelhouse, you can’t do it all. Ultimately, it helps to bring in support, which is why this guest shares how you can affordably outsource in a way that highlights your brand.

So, be sure to tune in for this podcast episode!

Calder Clark is the owner and Creative Director of Calder Clark, a full service consulting and design firm. With over 22 years of experience, she now focuses on producing a limited number of exclusive weddings and events each year, as well as serving as a sought-after national speaker. Additionally, she is recognized as a top planner by the following publications: Vogue, Harper’s Bazaar, Martha Stewart Weddings, Southern Living, and The Knot.

In this episode, Calder explains the role of vision in guiding the way that you manage the design and logistical details of event planning. Specifically, she offers practical advice for how you can outsource specific areas in order to level up and step away from doing everything yourself.

Wedding Industry Insider Podcast

WII 080: Colin Cowie Directs You to Use Dreaming to Shape Your Future Success

By Erin Giberson on September 28, 2021September 28, 2021

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When it comes to creative vision, your dreams reveal what you will build. Small dreams lead to small creations. Big dreams lead to anything you can imagine. That’s why this guest recommends that you give yourself permission to dream up the greatest stories that you want to live.

Want to hear more? Be sure to tune in for this podcast episode!

Colin Cowie is the owner of Colin Cowie Lifestyle, an event and wedding planning company specializing in creating bespoke, luxury productions worldwide. With over 30 years of industry experience, Colin is known for his design approach, which privileges the effect of all five senses on the guest experience. He is also a celebrity event planner, television host, and guest contributor with appearances on The Today Show, The Oprah Winfrey Show, and The Ellen DeGeneres Show. Additionally, as a lifestyle and interior design expert, he is the author of multiple publications. His most recent work, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted, shares his sought-after advice in an essential guide for any business owner.

In this episode, Colin talks about the fundamental role that dreaming holds in shaping your future. Specifically, he gives you his best tips for what you should do now to achieve success in your business.

Wedding Industry Insider Podcast

WII 079: Kate Storey Gives You 4 Steps to Convert Website Traffic into Sales

By Erin Giberson on September 14, 2021September 14, 2021

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As a planner, do you ever struggle with getting the right clients? Such as the ones you want to work with because they resonate with you? Or, are you hesitant to turn away clients, even if you know they aren’t the right fit? This guest understands. Even more, she tells you how to fix it.

So, be sure to tune in for this podcast episode!

Kate Storey and her husband Nick are co-owners of Book More Brides, a marketing firm that specializes in helping wedding planners attract and book their ideal client couples. Kate is a digital marketing specialist, copywriter, and social media expert: overall, her passion is helping wedding business owners stand out from the crowd. Additionally, she is the host of The Book More Brides Podcast. With nearly 20 years of experience, she knows how to help you connect at a deeper level with the customers you want.

In this episode, Kate explains why you should answer the emotional needs of your clients. In fact, she wants you to clarify what you will do for them and how they will feel as a result. Specifically, she gives you 4 steps you can use right now to make sure your website will book more brides.

Certified Timeline Genius

Congratulations to Our Certified Timeline Geniuses!

By Erin Giberson on September 10, 2021September 10, 2021

Did you know that you can become a Certified Timeline Genius? With Timeline Genius, you can become a certified expert at creating wedding day timelines!

In fact, we’re proud to show off the profiles and spotlight pages of our newest Certified Timeline Geniuses – right here! Just click on the links below to learn more about each wedding planning professional.

Congratulations to all our amazing planners who became Certified Timeline Geniuses this week! We applaud you for strengthening your timeline creation skills and elevating the standards for our industry!

Are you ready to become a Certified Timeline Genius? Get your own certification at https://weddingtimelinecertification.com/

Wedding Industry Insider Podcast

WII 078: Wendy Kay Reveals How She Gained a Positive Money Mindset

By Erin Giberson on August 31, 2021September 2, 2021

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Do you ever feel like you’re great at planning but “bad at money”? It’s a common issue, yet it’s holding you back. Want to hear this guest share her tips for how to take control of your money?

Then, be sure to tune in for this podcast episode!

Wendy Kay is the Owner and Creative Director of Birds of a Feather, a Dallas-based wedding planning firm. She is also the founder of Partridge and Pear Weddings, an event management studio. Wendy brings a decade of experience in producing, editing, and directing live television to her nearly 11 years of leadership in the wedding industry. She was named a Top Wedding Planner and Event Designer Worldwide by Martha Stewart Weddings. Additionally, she was recognized as a Best Wedding Planner in America by BRIDES.

In this episode, Wendy talks about developing a good money mindset, charging what you’re worth, and investing in yourself. Specifically, she advises you to make sound financial management your top priority.

Wedding Industry Insider Podcast

WII 077: Tara Melvin Advises You to Learn and Network Like a CEO

By Erin Giberson on August 17, 2021August 31, 2021

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When it comes to small business success, having a great product – or being a great planner – isn’t all it takes. The truth is that running a business requires its own skill-set. And this guest is here to tell you how to gain it through transformational learning.

So, be sure to tune in for this podcast episode!

Tara Melvin is the Principal Planner & Designer of Perfect Planning Events, an award-winning event planning firm in the Washington DC metro area. She is also the Founder and Organizer of The Signature CEO Conference, an educational platform and annual event designed to help creative entrepreneurs ignite business acumen and leadership skills. Additionally, she is the Founder and President/CEO of The National Society of Black Wedding & Event Professionals (NSBWEP). Considered the Olivia Pope of Events, she was named the 2021 WeddingPro Fellowship for Change Mentor and was listed in BizBash’s 2020 List of 500 Most Influential Event Professionals.

In this episode, Tara talks about the importance of concrete business ownership skills as well as the power of networking. Plus, she shares the branding and selling tips that will help you stand out from the crowd.

Wedding Industry Insider Podcast

WII 076: Elizabeth Priya Kumar Inspires You to Crush Fear with This Game-changing Mindset

By Erin Giberson on August 3, 2021August 15, 2021

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Do you question what your clients might think of the real you? Or study others to figure out what you should do? Are you curious to hear how this guest faced these same questions but then rejected this way of thinking?

Then be sure to hit play – because this episode is one you don’t want to miss!

Elizabeth Priya Kumar is the Founder and CEO of Premini Events, an award-winning event planning and creative service agency. With offices in both NYC and Los Angeles, Priya has over a decade of experience in producing luxury weddings around the world. In addition, the Wedding International Planners Association named her the 2019 Planner of the Year.

Currently, Priya serves on the Board of Directors for the NYC Chapter of the Wedding Industry Professionals Association. Her work has also been featured in countless publications, including Harper’s Bazaar, Grace Ormonde Wedding Style, Town & Country, BRIDES, The New York Times, Refinery29, Party Slate, South Asian Bride Magazine, TLC’s Four Weddings, Strictly Weddings, and The Knot.

In this episode, Priya shares how truly being herself has shaped her company. Specifically, she talks about the mindset of belief, surrender, and gratitude that fuels her success.

Wedding Industry Insider Podcast

WII 075: Eddie Babbage and Brooke Richie-Babbage Reveal Their Most Valuable Lessons as Entrepreneurs

By Erin Giberson on July 20, 2021

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You know that Timeline Genius saves you time and easily creates professional, personalized timelines. But did you know the story of how Timeline Genius became the company it is today? If you’re a wedding planner, whether you’re just starting out or have years of experience, we think you’ll want to hear this interview.

So, we invite you to tune in for our very special 75th podcast episode with Eddie Babbage and Brooke Richie-Babbage!

Eddie is the Founder of Timeline Genius, a software company that’s 100% dedicated to making it easy to create customized wedding timelines. A graduate of both Duke and Harvard Law School, Eddie is a serial entrepreneur and former lawyer. Inspired by conversations with hundreds of planners, he created the Timeline Genius software to streamline the process of creating personalized timelines.

Brooke is a strategic coach and executive consultant for nonprofit leaders around the country. With degrees from Yale, Harvard, and Harvard Law School, Brooke’s experience includes starting her own nonprofit and supporting Timeline Genius. She also hosts the Nonprofit Mastermind Podcast.

In this episode, Eddie and Brooke talk about the foundation and mission of Timeline Genius. In particular, they share about their experience as entrepreneurs and why Timeline Genius is, above all, smart with heart.

Wedding Industry Insider Podcast

WII 074: Laurie Arons Discusses the Importance of Loving What You Do and Taking Risks

By Erin Giberson on July 6, 2021

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What do you think is the most important factor in a wedding planner’s success? This week’s guest, whose clientele includes Sofia Coppola, Vanessa Getty, and Christy Turlington, says it all comes down to her love for bringing people together and creating once-in-a-lifetime moments.

So, be sure to tune in, because this episode is one you don’t want to miss!

Laurie Arons is the Founder of Laurie Arons Special Events, a full-service event planning company based in California. With over 25 years of industry experience, Laurie is also an educator who designs and hosts an annual destination Wedding Planner Masterclass. Additionally, she is recognized in three premier lists of top wedding planners: Vogue, Martha Stewart Weddings, and Harper’s Bazaar. In similar fashion, her work is featured in countless publications, including W, Vogue, Martha Stewart Weddings, C Weddings, People, Glamour, Town & Country Weddings, Geraldine Magazine and InStyle Weddings.

In this episode, Laurie talks about how her love of wedding planning motivates everything else, including launching her company and tackling the design challenges that have made her a leader in the wedding industry.