Author: Erin Giberson

Wedding Industry Insider Podcast

WII 114: Use These Resources to Take Control of Your Financial Reality

By Erin Giberson on

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Dread dealing with your finances? Fear that becoming debt-free is impossible, or feel unsure about where you’re at? If you can relate, then tune in to this episode to get a better way of managing your financial reality.

Bree Carroll is the Owner of B Carroll Events, a full-service wedding and event planning agency based in Bossier City, Louisiana.  With a background in civil engineering, Bree combines her strategic problem-solving skills with intentional planning in order to create transformational experiences. In her work she helps other influential women achieve their goals while securing financial stability. Additionally, she is the Founder of Military Marriage Day and the host of the Hearts & Stripes Podcast. B Carroll Events has been featured by BRIDES, SUCCESS, and Military Families Magazine, among others. 

In this episode Bree talks about the best things you can do to get intentional about your current and future finances.

Read More “WII 114: Use These Resources to Take Control of Your Financial Reality” →

Wedding Industry Insider Podcast

WII 113: How to Leverage TikTok for Your Event Planning Business

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Less familiar or starting out with TikTok? Learn how you can leverage the popular platform to benefit your business and your brand.

Meagan Culkin is the Owner of the Magnolia Collective, an inclusive and full-service event planning company that focuses on “creating events as beautiful and unique as our couples.” A Green Wedding Guild Member, the Magnolia Collective is included in The Knot Weddings Hall of Fame. Additionally, it is the Best of The Knot Winner (2018-2023) and has won Wedding Wire’s Couple’s Choice Award (2012-2022).

In this episode Meagan shares how you can use TikTok to expand your audience and increase brand recognition.

Read More “WII 113: How to Leverage TikTok for Your Event Planning Business” →

Wedding Industry Insider Podcast

WII 112: Andrea Eppolito On How to Define Yourself as the Best for Your Ideal Client

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When she decided to reposition her business, she scrapped everything that wasn’t what she wanted. Because she knew what she wanted it to become.

At first, the changes only brought in two clients, but she invested everything in them. Then, she used the photos and videos from those events to build her new portfolio, which ultimately landed 1M clients.

Today, as a highly-sought wedding planner and lifestyle expert, she provides a signature experience for select luxury weddings and events.

Andrea Eppolito is the owner of Andrea Eppolito Events, an award-winning event planning company based in Las Vegas, NV. Additionally, she is a leading industry speaker, educator, and coach. She is also the host of the podcast, “Andrea Eppolito | Celebrating Life, Luxury, & Above All Else Love.” Her work has been recognized in WEDLUXE, INSIDE Weddings, WEDLUXE, Grace Ormonde, Brides, ELLE, GLAMOUR, and Town & Country, among others.

In this episode, Andrea talks about presenting your business as the best choice for your ideal client and creating the experience that proves it. 

Read More “WII 112: Andrea Eppolito On How to Define Yourself as the Best for Your Ideal Client” →

Wedding Industry Insider Podcast

WII 111: Brian Green Breaks Down How to Build Your Brand

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If you want to build your brand, then you must get strategic about the messaging that you’re putting out in the universe. 

So get started now with key lessons from this episode’s esteemed guest!

Brian Green is the Chief Event Architect and Creative Visionary of By BrianGreen, which provides award-winning custom wedding and event planning services in the Atlanta area and around the globe. With over 20 years of international events experience, Brian previously served as a Diplomat for Barbados and holds both Certified Meeting Professional (CMP) and Certified in Meeting Management (CMM) certifications. His work is widely recognized and featured in countless industry-leading publications. Brian is also a Mentor for The Knot Wedding Wire (TKWW), which in 2022 named him a TKWW WeddingPro Educator. He currently serves as Chairman of the Board for the National Society of Black Wedding & Event Professionals and is working on his first book.

In this episode, Brian shares the first things that you must do to build your brand while you steal back your joy in running your business.

Read More “WII 111: Brian Green Breaks Down How to Build Your Brand” →

New Feature

[New Feature]: 3 Feature Options to Give You More Timeline Customization!

By Erin Giberson on

Here they are! Three features you requested! 

Now, you can bulk email all wedding parties, select your default time increments, and set your preferred font sizing. 

Which means you have even more options to customize your timelines and personalize your account settings!

Read More “[New Feature]: 3 Feature Options to Give You More Timeline Customization!” →

New Feature

[New Feature]: Reinventing Event Day Execution with the Execute Features from Timeline Genius

By Erin Giberson on

Are you ready for this? Timeline Genius now lets you execute your timelines and your events in an unprecedented way!

Because you no longer have to rely on a printed-out timeline during your day-of productions.

Now, you can open your Timeline Genius account on your smartphone or tablet and go to the Execute View for your event.

Where you can mark activities complete as they happen.

So, say “goodbye” to lost clipboards and frantic updates.

With the new Execute Features, you can instead say “Hello!” to digital, responsive, and real-time event execution!

Read More “[New Feature]: Reinventing Event Day Execution with the Execute Features from Timeline Genius” →

Wedding Industry Insider Podcast

WII 110: Add Online Wedding Rentals to Offer Your Clients More – with Marie Kubin

By Erin Giberson on

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Do you love wedding décor? Or enjoy creating both the layout and the look of floor plans? If your answer is yes, then don’t miss this episode! Because today’s guest is all about rentals, especially in terms of what it means for your event planning business. 

Marie Kubin is the owner of Rent My Wedding, a nationwide wedding rental company. A former attorney, Marie launched Rent My Wedding in 2011 after struggling to find affordable, convenient, and easy décor items for her own wedding. Since then, Rent My Wedding has grown to offer packages including everything from lighting and uplighting to backdrops, photo booths, and more. Now the largest online event rental company in the U.S., it has also earned the most 5-star reviews in the event industry.

In this episode, Marie details how she started her business and shares practices that can help you grow yours. In particular, she offers an opportunity for you to stand out as a planner and earn additional income through Rent My Wedding.

Read More “WII 110: Add Online Wedding Rentals to Offer Your Clients More – with Marie Kubin” →

Wedding Industry Insider Podcast

WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey

By Erin Giberson on

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Today’s guest first joined us in Episode 79 to share 4 steps to increase website conversions. Now, she’s back to help you create and market your unique story.

Kate Storey and her husband Nick are co-owners of Book More Brides, a marketing firm that specializes in helping wedding planners attract and book their ideal client couples. Kate is a digital marketing specialist, copywriter, and social media expert. Additionally, she is the host of The Book More Brides Podcast. 

In this episode, Kate breaks down the common problems with messaging. These include sounding like competitors, which leads customers to go by price, and presenting product details rather than emotional needs. Specifically, she illustrates why knowing your story is what makes your marketing efforts work without being forced. Read More “WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey” →