Erin Giberson, Author at Timeline Genius Blog

Wedding Industry Insider Podcast

WII 072: Tasha Bracken Challenges You to Invest in the Brand That You Want to Build

By Erin Giberson on June 8, 2021June 8, 2021

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Feel like you’ve ramped up your business too quickly? Or like you’ve given so much you’re burned-out?

If so, then be sure to listen to this podcast episode!

Tasha Bracken is the Owner and Principle Event Producer at Tasha Bracken Events and the Founder of Protégé Collaborative for Planners. She has almost two decades of experience in event planning, and her work has been featured in numerous publications such as Style Me Pretty and Carats & Cake. With a background in PR and Marketing, Tasha is an industry expert in producing weddings as well as nonprofit galas. She has also won the NACE Boston chapter award Wedding of the Year five times.

In this episode, Tasha talks about the way that she rebranded her business and refreshed her love of event production.

Wedding Industry Insider Podcast

WII 071: Chanda Daniels Encourages You to Be Brave Enough to Be Yourself

By Erin Giberson on May 25, 2021

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Caught in the trap of trying to please everyone? Wondering how to attract the type of clients that you want?

If so, then be sure to listen to this podcast episode!

Chanda Daniels is the Owner and Executive Designer of A Monique Affair, one of the leading event planning companies in the San Francisco Bay Area. She is also the Founder and Creative Director of Chanda Daniels Planning + Design, which specializes in highly customized, same-sex weddings. An industry leader in producing weddings for the LGBTQ+ community, Chanda is certified LGBTQ+ inclusive through Equally Wed Pro. With over 20 years of design experience, her work has appeared in numerous publications, such as Equally Wed, H&H Weddings, Martha Stewart Weddings, The Knot, and Carats & Cake. Additionally, she has been recognized by Harper’s Bazaar, Martha Stewart Weddings, and Brides as one of the top wedding planners in the world.

In this episode, Chanda talks about why it’s important to go after what you want, even if other people think it won’t work. Specifically, she explains how being yourself is the best way to find your path and measure your success.

Wedding Industry Insider Podcast

WII 070: Jennifer Zabinski Shares the Secret to Being Relentless in Your Event Planning

By Erin Giberson on May 11, 2021May 11, 2021

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Wanna know a secret to being confident about your creative solutions – especially the daring ones?

If so, then be sure to listen to this podcast episode!

Jennifer Zabinski is the founder and president of JZ Events, a full-service event planning firm. With a degree from Cornell University’s School of Hotel Administration, she has over 20 years of experience in creating events at top venues in California and New York, as well as around the world. Additionally, in response to the challenges of COVID-19, she recently co-founded Celebration Home, a curated and immersive home dining experience. She is also named by both Harper’s Bazaar and Martha Stewart Weddings as one of the world’s top wedding planners.

In this episode, Jennifer talks about how knowing an event from start to finish builds the confidence that lets you be relentless about your creative vision.

Wedding Industry Insider Podcast

WII 069: Chenai Bukutu Explains the Value of Dedicating Yourself to Your Own Vision

By Erin Giberson on April 27, 2021

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Think your event planning business is too young to stand out? Wondering what you should do in order to achieve what you want for your business?

If so, then be sure to listen to this podcast episode!

Chenai Bukutu is the founder and owner of ByChenai Events, a boutique agency that produces luxury events in the UK and beyond. While working a corporate day job, Chenai launched her business in 2017, and she was eventually able to put all her focus into event planning. Since then, she has been featured in numerous wedding publications, and she has already been named by Harper’s Bazaar as one of the world’s top wedding planners.

In this episode, Chenai talks about the mentality and business acumen that she brings to event planning. Specifically, she explains why it’s crucial to set intentions about the planner you want to be and the business you want to have.

Wedding Industry Insider Podcast

WII 068: Jes Gordon Reveals How She Produces Events That Truly Reflect the Client

By Erin Giberson on April 13, 2021

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Are you looking for inspiration in your event planning? Do you strive to create weddings that authentically capture your clients?

Curious to learn how the rock star of event planning tackles these issues?

If so, then be sure to listen to this podcast episode!

Jes Gordon is the owner and Creative Director of jesGORDON/properFUN, an award-winning, full-service event production and management company that is based in NYC. Named by Harper’s Bazaar as one of the top wedding planners in the world, she has over 30 years of experience in producing weddings, corporate events, experiential activations, product launches, and more. She is also a mentor and an author.

In this episode, Jes gives her honest take on how searching for ongoing inspiration fuels her passion and her success. Specifically, she talks about why it’s so important to make each event all about the client.

Wedding Industry Insider Podcast

WII 067: Brooke Keegan Shares Her Success Secrets Plus the Pricing Model That Changes Everything

By Erin Giberson on March 30, 2021

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Wish you could learn success secrets and tips from one of the best wedding planners in the industry?

If so, then this podcast episode is your chance!

Brooke Keegan is the owner and Creative Director of Brooke Keegan Special Events, a full-service design studio specializing in destination weddings and multi-day events. Additionally, she is the owner of Aster & Park, a wedding and event planning service that provides partial, coordination, and full packages. With over 17 years of industry experience, she has been recognized by both Harper’s Bazaar and Brides Magazine as one of the world’s top wedding planners.

In this episode, Brooke talks about the habits that led to her success in producing top-notch events for world-class clients. In particular, she shares key tips about the transformative shift she made from flat rates to percentage model pricing.

Wedding Industry Insider Podcast

WII 066: Christie Osborne Breaks Down How Using Google Analytics Can Make You More Money

By Erin Giberson on March 16, 2021

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Are you someone who wants to use Google Analytics to increase business profits but feels kind of intimidated by all of the data report options?

If so, then this podcast episode is for you!

Christie Osborne is the owner and founder of Mountainside Media, a consulting firm that helps event and wedding professionals use data-based marketing to create measurable business growth. Her background includes managing a 7-figure marketing budget as the Director of Interactive Marketing for Mammoth Lakes, CA., as well as frequenting the national speaker circuit and regularly contributing to prominent industry publications. She is also recognized in “The BizBash Top 1000 People in the U.S. Event Industry” and was nominated twice as the NACE Speaker of the Year.

In this episode, Christie talks about the value of Google Analytics. Specifically, she explains how creative professionals can use reports from Google Analytics to identify real, actionable marketing steps to improve business performance.

Wedding Industry Insider Podcast

WII 065: Nora Sheils and Elizabeth Sheils Give You the Tech Hacks You Don’t Want to Miss

By Erin Giberson on March 2, 2021March 4, 2021

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Do you want to be tech-savvy with your business but aren’t sure where to start or how to upgrade?

If so, then this podcast episode is for you!

Nora Sheils and Elizabeth Sheils lead the teams of Bridal Bliss, and they co-founded Rock Paper Coin. Bridal Bliss is a top Northwest wedding planning firm, and Rock Paper Coin is an online platform that offers digital contracts, invoices, and payments.

Additionally, as the CEO of Bridal Bliss, Nora has nearly two decades of experience in the wedding industry and was recognized in Portland Business Journal’s “Forty under 40” in 2020. Elizabeth is an award-winning Senior Planner and the manager of the Seattle branch of Bridal Bliss.

In this episode, Nora and Elizabeth explain why being virtual is essential and how tech hacks can help. Specifically, they tell us the immediate steps you can take to streamline and upgrade routine business operations.