Wedding Industry Insider Podcast

WII 126: A Marketing Strategy in Minutes with Tayler Cusick Hollman

Tayler Cusick Hollman, founder of Enji

You know marketing is essential to your wedding planning business. But hiring a pro may be out of reach, and figuring it out on your own can be overwhelming.

That’s where Tayler Cusick Hollman comes in. Her program Enji helps small business owners develop a customized marketing strategy in minutes. It takes out the guesswork, fatigue, and expense of this daunting (yet critical) task.

In Tayler’s words, Enji makes it “stupid easy and fast” to make a custom marketing strategy that you can implement right away.

The best part? Tayler’s background working as a marketing strategist for wedding planners means Enji is ideal for pros just like you.

On today’s episode of Wedding Industry Insider, Tayler shares her wisdom about mindset for small business owners and then offers a step-by-step crash course on marketing. You’re going to love her insight.

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Wedding Industry Insider Podcast

WII 125: James x Schulze Tell Us How to Book Luxury Weddings

James x Schulze

“Who are you?” “What do you need?” “How can I help you reach your goals?”

These are the kinds of questions that can elevate your business and bring you closer to your dream clients. 

In today’s episode of Wedding Industry Insider, we’re learning how building authentic relationships can help you book more creative and high-paying weddings. 

James Christianson and Otto Schulze are the founders and co-owners of James x Schulze, a luxury wedding photography brand that was named one of the Top Wedding Photographers in the World by Harpers Bazaar.

They also help others break into the luxury market through Sage Journey, their training program that’s tailored for wedding photographers. 

In this week’s episode, we get great advice from James and Otto that will help all wedding vendors –  especially planners – elevate their work and appeal to high-end clients.  

Best of all, you can put their advice to work today. After listening to this episode, you’ll have a list of tasks that will help you move into the luxury market. 

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Wedding Industry Insider Podcast

WII 124 – Branding (in 4 Simple Steps!) with Kaleigh Wiese

Kaleigh Wiese - Wedding Industry Insider Podcast

“Your brand is your reputation. 

For some wedding planners, branding is one of the most fun parts of being a creative entrepreneur. But for others, it seems like a daunting, out-of-reach process.

No matter where you are with your branding, today’s episode is for you!

Kaleigh Wiese is a brand strategist who has worked with creative small businesses for 20 years. She aims to help entrepreneurs (especially those in the wedding industry) find and embrace their “innate uniqueness.” Her work has been featured in Huffington Post, New York Times, Fortune, and Martha Stewart Weddings; and she has been a featured guest at events and workshops across the country. 

Eddie and Kaleigh discuss the start-to-finish process for branding, including a four-step guide for establishing or fine-tuning your company image.

We’re really excited about this conversation, because while branding always comes up in our podcast, this is our first episode focusing entirely on this vital aspect of entrepreneurship. 

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