Wedding Industry Insider Podcast

WII 045: The Flower Guy Bron Reveals How to Strategically Elevate Your Wedding Business by Serving More Clients

For the 45th episode of our Wedding Industry Insider podcast, I had the privilege of sitting down with Bron Hansboro—better known as The Flower Guy Bron—an award-winning wedding floral designer and international speaker based in Richmond, Virginia.

Bron is the founder of The Flower Guy Bron, a wedding and events floral company that offers a bespoke approach to luxury floral design. A former teacher, Bron leveraged the “listen, observe, anticipate” model he honed during his time in education to build a floral brand that understands client needs and exceeds their expectations. After realizing he was turning away thousands of dollars of business from clients whose budgets didn’t fit his luxury brand, he found a way to tap into that additional revenue stream. He opened Pastel Posies, a second floral design company that serves couples who are seeking a lower price point.

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Wedding Industry Insider Podcast

WII 044: David Stark Reveals the Art of Elevated Event Planning

For the 44th episode of our Wedding Industry Insider podcast, I had the privilege of interviewing David Stark, a renowned New York-based event designer and artist who’s seen over 25 years of career success.

David is the founder of David Stark Design and Production, an acclaimed event planning firm known for its inventive approach to visual storytelling. With everything from celebrity weddings to high-profile galas under his belt, David has designed for brands like Target, SNL, and Kiehl’s, and is most known for the annual event he designs for The Robin Hood Foundation. His background in painting and his education in art allow him to bring an imaginative eye—and an undeniable element of artistry—to each event he produces.

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Wedding Industry Insider Podcast

WII 043: Michelle Loretta Gives You a Powerful System for Managing Your Company’s Finances

Do you have an effective system for managing your company’s finances? Or are you operating and making key decisions without having a firm handle on your cash flow?

If you wanna grow your company the right way — being intentional and strategic about your financial planning — then this podcast episode is for you!

Michelle Loretta is a business consultant and financial strategist for wedding and event professionals. As the founder of Sage Wedding Pros, she draws from her past experience in accounting, sales, marketing, and entrepreneurship to strengthen wedding businesses worldwide. Michelle is also the founder of the Be Sage Wedding Conference, a master-level summit for wedding professionals.

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Wedding Industry Insider Podcast

WII 042: Kirsten and Maria Palladino Reveal How to Authentically Serve the LGBTQ+ Community

For the 42nd episode of our Wedding Industry Insider podcast, I had the privilege of interviewing Kirsten and Maria Palladino, the brilliant minds behind Equally Wed — an acclaimed online LGBTQ+ wedding resource.

Kirsten is the editorial director of EquallyWed.com and the author of Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding. Maria is the creative director of EquallyWed.com, and she has 20+ years of graphic design and web development experience. Kirsten and Maria are also the co-founders of Equally Wed Pro, a leading LGBTQ+ wedding certification program.

In this interview, Kirsten and Maria share their combined expertise and reveal how to authentically serve the LGBTQ+ community. They also share valuable tips for using content marketing and blogging to elevate your business.

Here are some of the key points Kirsten and Maria address:

  • How to “lead with love” in your business and project inclusivity online
  • The surprising effects of marriage equality legalization on their business    
  • The importance of allowing your couples to guide your language and planning
  • Guidance on using gender-neutral wedding terms     
  • The importance of not making any assumptions when working with the diverse LGBTQ+ community
  • Simple ways to make the wedding contract, timeline, and venue more inclusive
  • Common mistakes planners make when working with LGBTQ+ community
  • Learning the ABC’s of the LGBTQ+ community
  • Tips on leveraging your own story for content marketing and blog writing

To hear this insightful interview, press the play button below. And don’t forget to subscribe to our podcast in iTunes.

I want to say a special, heartfelt thank you to Kirsten and Maria for sharing their expertise with the Timeline Genius community.

Show Notes:

 

Wedding Industry Insider Podcast

WII 041: Jon’ll Boyd Reveals How to Achieve Explosive Growth and Create the Business You Want

Wanna learn concrete strategies for achieving explosive growth? Wanna discover new ways to think expansively, so you can build a unique, sustainable business that’s right for you?

If so, then check out this podcast episode!

Jon’ll Boyd is the owner of Completely Yours Events, a successful event planning and design firm based in the Washington D.C. area.  She’s also the founder and director of The Planner Suite Conference, a business-focused annual conference for wedding and event planners. Jon’ll has a passion for education, which led her to launch The Planner Suite University, an online educational resource designed for wedding and event planners.

In this interview, Jon’ll reveals how she rapidly grew her company — scaling up to 64 weddings in her third year of business. She also reflects on how she strategically changed and molded her business to avoid burnout and to expand into new markets.

Here are some of the specific topics she addresses:

  • How to use education to lay a strong foundation for your business
  • 3 key ways to achieve explosive growth
  • Why it’s important to build relationships face to face
  • How to stay true to your business plan
  • How to create valuable collaborative relationships with other industry professionals
  • How to successfully serve two different markets
  • The importance of identifying your team’s strengths and delegating responsibilities
  • How to channel your passion into new business opportunities
  • Her most important piece of advice for wedding and event planners

To hear this impactful interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Thank you Jon’ll for being part of the Timeline Genius community and for sharing your insights with us!

Show Notes:

Life of a Planner

Life of a Planner: Meet Suzanne Halaska of Couture Events

Suzanne Halaska is the founder of Couture Events, a Chicago-based event planning company specializing in highly personalized events at any budget. Not only do her clients rave about her services, but she has also been featured in industry-trusted sources such as The Knot, boasting five-star reviews across the board from happy customers. We are thrilled to share her perspective, both as a top-notch wedding professional and also as a member of the Timeline Genius community. Read on for details behind the success of Couture Events, and the role that Timeline Genius plays in Suzanne’s wedding planning process today!

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Timeline Genius

How to Create Your Wedding Day Timelines Like a Genius

Wedding Day Timelines Matter 

Whether you’ve planned one wedding or a hundred, you surely know how important it is to create detailed timelines for your events. Weddings are complex – they have a lot of moving pieces and a whole host of different players involved. With a thorough wedding day timeline, you and your vendors have a shared game plan, so you can work together in harmony to pull off a beautiful event. On the other hand, if you don’t have a thorough timeline, you run the risk of delays, miscommunications, and unanticipated issues happening on the wedding day.
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