Life of a Planner

Life of a Planner: Meet Suzanne Halaska of Couture Events

Suzanne Halaska is the founder of Couture Events, a Chicago-based event planning company specializing in highly personalized events at any budget. Not only do her clients rave about her services, but she has also been featured in industry-trusted sources such as The Knot, boasting five-star reviews across the board from happy customers. We are thrilled to share her perspective, both as a top-notch wedding professional and also as a member of the Timeline Genius community. Read on for details behind the success of Couture Events, and the role that Timeline Genius plays in Suzanne’s wedding planning process today!

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Timeline Genius

How to Create Your Wedding Day Timelines Like a Genius

Wedding Day Timelines Matter 

Whether you’ve planned one wedding or a hundred, you surely know how important it is to create detailed timelines for your events. Weddings are complex – they have a lot of moving pieces and a whole host of different players involved. With a thorough wedding day timeline, you and your vendors have a shared game plan, so you can work together in harmony to pull off a beautiful event. On the other hand, if you don’t have a thorough timeline, you run the risk of delays, miscommunications, and unanticipated issues happening on the wedding day.
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Wedding Industry Insider Podcast

WII 039: Tayler Cusick Hollman Shares Five Steps for Crafting an Effective Marketing Plan

Do you have an effective marketing plan for your business, or are you just doing things ‘on the fly’?

If you wanna execute your marketing the right way — intentionally and strategically — then this podcast episode is for you!
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Wedding Industry Insider Podcast

WII 038: Kathryn Porritt Breaks Down the Four Pillars of Your Marketing Success

Are you ready to take your marketing to the next level? Wanna have a steady stream of your ideal clients coming to you?

If so, then you’ll love this podcast episode!
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Wedding Industry Biz

Five Tips For Making The Most Of Wedding MBA

It’s the final countdown to Wedding MBA and we are looking forward to connecting with you while sharing all of the great things Timeline Genius has to offer. We’re finalizing task lists and busting out our most comfortable footwear, but before we head out, here are a few tips to make the most of the conference.

Stop By Our Booth!

We love meeting our Timeline Genius community members, so definitely stop by booth #2431C and say hello. Be sure to grab a bunch of special referral cards to hand out during the conference! For every referral of a paid annual subscription, you will receive two free months on your account!

Check out our Floor Talk!

Our CEO Eddie Babbage will be presenting a Floor Talk on 11/6 at 1p.m.  He’ll be sharing some expert tips and tools for saving hours on your timelines!  Be sure to stop by and say hello!

Connect with the speakers as much as possible.

One of the best parts of Wedding MBA is the list of incredible speakers!  After each session, many speakers hang out to answer questions.  Introduce yourself and take some time to get answers to your questions.

Have a plan.

Take a moment to identify the speakers, vendors, venues and peers that you want to make sure to meet. Map out your time so that you can fit it all in!  Bring business cards to pass out, and a business card holder to collect cards from other people.

Network!

Get to know other wedding professionals who can expand your network, share best practices, and help you build your knowledge and skills.

Remember, the key to a strong connection is listening. Don’t be afraid to ask questions and share a genuine interest in the person you are connecting with.

Bonus tip: Check out our Vendor Relationship Guide for more advice on forging new connections.

Want to connect more?

Join our Facebook Group!

 

See you soon!

Timeline Genius

How to Handle One Vendor or Venue with Multiple Contact People

I’m writing this post to address two important questions that come up a lot in my conversations with our Timeline Genius users. (Note: I’ve also provided a short clip above to share my answers in video format.)

Question 1: “How do I handle a situation where I have more than one contact person at a particular vendor or venue?”

To provide a clear answer to this question, let’s consider a hypothetical situation… Let’s say you have a given vendor, Ace Photography, and they have two photographers, Jane Doe and John Smith.

The best way to handle this case in your Timeline Genius Rolodex is to create one vendor record for “Ace Photography,” with “Jane Doe” as the contact person. Then, create another vendor record for “Ace Photography,” with “John Smith” as the contact person. And of course, you’ll enter Jane’s contact information on her page and John’s information on his.

After you do this, you’ll have the flexibility to treat Jane and John as separate individuals. For example, if you’re working on a wedding with Jane, and not John, you can include Jane in the timeline, and not John. Or if Jane and John are both involved in the same wedding, you can add them both to the timeline. In that case, you’ll still be able to assign them to separate timeline items and manage their collaboration rights individually.

Overall, this approach lets you work fluidly with as many vendor contacts as you please. And you can use this same strategy if you have multiple contacts at a venue.

Question 2: “How do I handle a situation where a given vendor or venue plays multiple roles?”

Let’s consider another hypothetical situation to address this question. Assume you have a given vendor, Sparks Entertainment, who is handling the reception music and the photo booth. You can create one vendor in your Timeline Genius Rolodex with the name “Sparks Entertainment (Music)” and the vendor role “Reception Music.” And you can create another rolodex entry with the vendor name “Sparks Entertainment (Photo Booth)” and vendor role “Photo Booth.” Then, you can assign the reception music and photo booth vendors to separate timeline items, as appropriate.

You can also use this same strategy if you have a venue that is handling multiple aspects of an event — e.g. acting as venue and caterer.

If these points aren’t totally clear, please check out the short video posted above. And feel free to post comments and questions here if any come to mind.