Wedding Industry Insider Podcast

WII 042: Kirsten and Maria Palladino Reveal How to Authentically Serve the LGBTQ+ Community

For the 42nd episode of our Wedding Industry Insider podcast, I had the privilege of interviewing Kirsten and Maria Palladino, the brilliant minds behind Equally Wed — an acclaimed online LGBTQ+ wedding resource.

Kirsten is the editorial director of EquallyWed.com and the author of Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding. Maria is the creative director of EquallyWed.com, and she has 20+ years of graphic design and web development experience. Kirsten and Maria are also the co-founders of Equally Wed Pro, a leading LGBTQ+ wedding certification program.

In this interview, Kirsten and Maria share their combined expertise and reveal how to authentically serve the LGBTQ+ community. They also share valuable tips for using content marketing and blogging to elevate your business.

Here are some of the key points Kirsten and Maria address:

  • How to “lead with love” in your business and project inclusivity online
  • The surprising effects of marriage equality legalization on their business    
  • The importance of allowing your couples to guide your language and planning
  • Guidance on using gender-neutral wedding terms     
  • The importance of not making any assumptions when working with the diverse LGBTQ+ community
  • Simple ways to make the wedding contract, timeline, and venue more inclusive
  • Common mistakes planners make when working with LGBTQ+ community
  • Learning the ABC’s of the LGBTQ+ community
  • Tips on leveraging your own story for content marketing and blog writing

To hear this insightful interview, press the play button below. And don’t forget to subscribe to our podcast in iTunes.

I want to say a special, heartfelt thank you to Kirsten and Maria for sharing their expertise with the Timeline Genius community.

Show Notes:

 

Wedding Industry Insider Podcast

WII 041: Jon’ll Boyd Reveals How to Achieve Explosive Growth and Create the Business You Want

Wanna learn concrete strategies for achieving explosive growth? Wanna discover new ways to think expansively, so you can build a unique, sustainable business that’s right for you?

If so, then check out this podcast episode!

Jon’ll Boyd is the owner of Completely Yours Events, a successful event planning and design firm based in the Washington D.C. area.  She’s also the founder and director of The Planner Suite Conference, a business-focused annual conference for wedding and event planners. Jon’ll has a passion for education, which led her to launch The Planner Suite University, an online educational resource designed for wedding and event planners.

In this interview, Jon’ll reveals how she rapidly grew her company — scaling up to 64 weddings in her third year of business. She also reflects on how she strategically changed and molded her business to avoid burnout and to expand into new markets.

Here are some of the specific topics she addresses:

  • How to use education to lay a strong foundation for your business
  • 3 key ways to achieve explosive growth
  • Why it’s important to build relationships face to face
  • How to stay true to your business plan
  • How to create valuable collaborative relationships with other industry professionals
  • How to successfully serve two different markets
  • The importance of identifying your team’s strengths and delegating responsibilities
  • How to channel your passion into new business opportunities
  • Her most important piece of advice for wedding and event planners

To hear this impactful interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Thank you Jon’ll for being part of the Timeline Genius community and for sharing your insights with us!

Show Notes:

Life of a Planner

Life of a Planner: Meet Suzanne Halaska of Couture Events

Suzanne Halaska is the founder of Couture Events, a Chicago-based event planning company specializing in highly personalized events at any budget. Not only do her clients rave about her services, but she has also been featured in industry-trusted sources such as The Knot, boasting five-star reviews across the board from happy customers. We are thrilled to share her perspective, both as a top-notch wedding professional and also as a member of the Timeline Genius community. Read on for details behind the success of Couture Events, and the role that Timeline Genius plays in Suzanne’s wedding planning process today!

READ MORE “Life of a Planner: Meet Suzanne Halaska of Couture Events”

Timeline Genius

How to Create Your Wedding Day Timelines Like a Genius

Wedding Day Timelines Matter 

Whether you’ve planned one wedding or a hundred, you surely know how important it is to create detailed timelines for your events. Weddings are complex – they have a lot of moving pieces and a whole host of different players involved. With a thorough wedding day timeline, you and your vendors have a shared game plan, so you can work together in harmony to pull off a beautiful event. On the other hand, if you don’t have a thorough timeline, you run the risk of delays, miscommunications, and unanticipated issues happening on the wedding day.
READ MORE “How to Create Your Wedding Day Timelines Like a Genius”

Wedding Industry Insider Podcast

WII 039: Tayler Cusick Hollman Shares Five Steps for Crafting an Effective Marketing Plan

Do you have an effective marketing plan for your business, or are you just doing things ‘on the fly’?

If you wanna execute your marketing the right way — intentionally and strategically — then this podcast episode is for you!
READ MORE “WII 039: Tayler Cusick Hollman Shares Five Steps for Crafting an Effective Marketing Plan”

Wedding Industry Insider Podcast

WII 038: Kathryn Porritt Breaks Down the Four Pillars of Your Marketing Success

Are you ready to take your marketing to the next level? Wanna have a steady stream of your ideal clients coming to you?

If so, then you’ll love this podcast episode!
READ MORE “WII 038: Kathryn Porritt Breaks Down the Four Pillars of Your Marketing Success”

Wedding Industry Biz

Five Tips For Making The Most Of Wedding MBA

It’s the final countdown to Wedding MBA and we are looking forward to connecting with you while sharing all of the great things Timeline Genius has to offer. We’re finalizing task lists and busting out our most comfortable footwear, but before we head out, here are a few tips to make the most of the conference.

Stop By Our Booth!

We love meeting our Timeline Genius community members, so definitely stop by booth #2431C and say hello. Be sure to grab a bunch of special referral cards to hand out during the conference! For every referral of a paid annual subscription, you will receive two free months on your account!

Check out our Floor Talk!

Our CEO Eddie Babbage will be presenting a Floor Talk on 11/6 at 1p.m.  He’ll be sharing some expert tips and tools for saving hours on your timelines!  Be sure to stop by and say hello!

Connect with the speakers as much as possible.

One of the best parts of Wedding MBA is the list of incredible speakers!  After each session, many speakers hang out to answer questions.  Introduce yourself and take some time to get answers to your questions.

Have a plan.

Take a moment to identify the speakers, vendors, venues and peers that you want to make sure to meet. Map out your time so that you can fit it all in!  Bring business cards to pass out, and a business card holder to collect cards from other people.

Network!

Get to know other wedding professionals who can expand your network, share best practices, and help you build your knowledge and skills.

Remember, the key to a strong connection is listening. Don’t be afraid to ask questions and share a genuine interest in the person you are connecting with.

Bonus tip: Check out our Vendor Relationship Guide for more advice on forging new connections.

Want to connect more?

Join our Facebook Group!

 

See you soon!