Wedding Wisdom

Ways to Cultivate Relationships with Vendors

By Leah Weinberg, Color Pop Events

 

As a wedding planner, people naturally assume that the couple is my only client and that my sole focus is to make the couple happy. But honestly, I approach my services with a bigger picture perspective. When most of my business comes from word of mouth referrals, it’s not enough just to impress the couple. I’ve got to wow their families and their guests, and most importantly, I’ve got to shine for my fellow vendors working the wedding with me. In short, if you want to excel as a wedding planner, treat the other wedding vendors like a client.
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Wedding Wisdom

Building Wholesale Relationships to Increase Your Bottom Line

By Audrey Isaac, 100Candles.com

When your business is running efficiently, your marketing and pricing are just right, and your team is top-notch – so, what’s next? What options do you have for increasing revenue and pushing your bottom line to the next level? It’s time to build profitable wholesale relationships.
READ MORE “Building Wholesale Relationships to Increase Your Bottom Line”

Wedding Wisdom

The Key to Building and Nurturing Relationships with Creative Partners

hands-fist-bump-collaborate

hands-fist-bump-collaborate

By Kevin Dennis, WeddingIQ

 

Having a strong network can bring value to your business in a multitude of ways – from bringing in new referrals to having someone who can help you out in a pinch, there’s no doubt that building strong relationships with creative partners can be a positive asset for your company.

READ MORE “The Key to Building and Nurturing Relationships with Creative Partners”

Wedding Wisdom

FREE DOWNLOAD: Top Ten Lists That Will WOW Your Brides

 

A top priority for business building is creating valuable content that attracts the right type of client. It’s easy to feel frustrated with the process of constantly creating new things for your current and potential clients to consume without feeling repetitive and bland. To help you get out of stuck, we’ve created a fun download that will jumpstart your creativity with “Top Ten” lists. Lists are a great way to convey information about trends, venues, and tips in a way that’s easy to read and share. Click the download below to get your free printable version.

Like what you see? Share your “Top Ten” on Facebook and tag us! We’d love to see your work.

Wedding Wisdom

Putting Together an Event Team You Can Trust to Ease Your Stress on Event Day

By Fabrice Orlando, Cocoon Events Management Group

 

Being in the events industry means that you are always working as part of a larger team. No event can be successful with just one person running the show, so surrounding yourself with professionals you know and trust will get the job done at a high level will not only have the client smiling, but take away your stress too.

Let’s check out some of my best tips for putting together a great event team:

 

Getting the Key Players

Every event is run by different teams of people that specialize in different areas. First, there is the head planner/director that oversees the entire event from start to finish. The production team will be front and center on the day of the event, as they are responsible for the set-up of everything from décor to tables and chairs. The head of catering manages all things related to food and drink, while the logistics manager oversees the lighting techs, transportation coordinators, security guards, etc.

Before deciding to bring anyone on, we generally like to have them come in and do a test depending on what their expertise is – that way, we have a better idea of the kind of work they can do.

 

Communication

Like with most things, good communication is key. During an event, everyone is going to be spread out and busy making sure everything is running smoothly, so having a system in place that everyone knows and is comfortable with is going to help a lot. Everyone is different when it comes to how they like to communicate, so make sure you’ve decided on something well before event day to avoid surprises. For us, Skype and phone calls work best as we have found that communication through SMS or email can be easily forgotten or misunderstood.

 

At the Event

The day of the event is go time! Setup should have started at least 24 hours before start time (depending on the size and complexity of the event), and everyone should be in place and working to make sure everything is running like a well-oiled machine. Kick off the day with a team meeting that includes everyone to discuss final details, any last second changes that need to happen and to answer any questions. Don’t forget to give everyone a pep talk as well, and thank them for all of their hard work- it will set the tone for the entire day.

By following these suggestions, you’ll have no trouble find the dream team you’ve been looking for and putting on an event that will be unforgettable.

 

Fabrice Orlando is the CEO of Cocoon Events Management Group, a luxury event planning company based in Marrakech, Morocco that specializes in high-end weddings and special events worldwide.

Wedding Wisdom

Preemptively Meeting Client Expectations

wedding-exit-meeting-client-expectations

wedding-exit-meeting-client-expectations

By Fabrice Orlando, Cocoon Events Management Group

 

A client’s happiness is paramount to any event professional’s business. From good reviews on third party sites to word-of-mouth referrals, without the client, we’d be out of business. So it’s important to always remember to anticipate what their expectations are and how to meet them before they ever even ask. With that, here are some of my best tips and tricks for helping you not only meet expectations, but exceed them.

Make Yourself Available

It is a well-known fact that many couples book vendors based on how quickly they get back to them. So you’ll want to make sure that you have systems in place where you are responding to potential clients quickly. Setting a precedent right away that there will be an open channel between you could be the thing that gets you the job.

When you’ve booked the client, it’s also a good idea to ask what their communication style is. While you may prefer e-mail, they may be more likely to answer you via text message or phone call. Get on the same page as soon as they sign on the dotted line to avoid any confusion, and so that you can always be available to them.

Offer Your Insight

Any kind of large scale event requires a team of vendors, and by going out of your way to help your client create their dream team will go a long way. As an event pro, you likely know all of the best people in town, so share your own vendor list with them before they even ask, and you will have one happy client. Your referral will certainly weigh heavy when it comes to deciding who they want to hire.

Surprise and Delight

It’s time to stop investing in the same old swag for clients, and start thinking outside of the box. Recently, the method of surprise and delight has become a popular way to thank clients in a more personal way. One great way we’ve seen this used is by asking fun questions about their personality on the initial questionnaire they fill out when they first book you. Do you prefer tea or coffee? What’s your favorite Disney movie? Then buy them something that relates back to that- they will love that you remembered!

Knowing what the client wants before they have to ask is going to help elevate your reputation with stellar reviews and lots of referrals!

 

Fabrice Orlando is the CEO of Cocoon Events Management Group, a luxury event planning company based in Marrakech, Morocco that specializes in high-end weddings and special events worldwide.

Wedding Wisdom

How to Work PR into your Busy Workflow This Wedding Season

people-talking-over-drinks-wedding-planner-pr-tips

people-talking-over-drinks-wedding-planner-pr-tips

By Meghan Ely, OFD Consulting

As small business owners, we know better than most the importance of each hour of every day. Client meetings and paperwork take up most of our time and the addition of public relations can get easily pushed to the side. The good news, with some organization and the use of clever tools, you can incorporate PR into your workflow without too much trouble.

With that, let’s take a look at some of my best tips for adding a little PR to your business:

Block Scheduling

Workdays can feel like they start and end in the blink of an eye, so blocking off certain times in the day for particular tasks is a simple and effective way to make sure certain things get done. Instead of just putting PR on a checklist, set an appointment with yourself like you’re meeting with a client to make sure you turn off all other distractions. Use that time to focus on the objectives you’ve set for yourself for that day, and you’ll have no problem getting those pitches out and your submissions in.

Use Apps and Tools

There are countless apps and resources that can be used to help streamline public relations and make your life as a business owner easier. Some of my favorites include:

  • Talkwalker Alerts: If you know you’ve got a feature coming out and no time to keep checking the website over and over again, Talkwalker Alerts will let you know when it has gone live and send you an email. That way, you can promote it ASAP!
  • Wufoo: Having feedback from your clients that you can use in your company PR plan is essential. Wufoo is a simple questionnaire builder that can be sent to clients as a link. It’s super easy for them, and will give you invaluable information.
  • HARO: This free tool is not just a time saver for you, but will quickly become a lifesaver. Most business owners would agree that there is not time to be constantly scouring the internet for press leads and opportunities. HARO will send you an email three times a day, full of reporters and editors looking for expert commentary on a plethora of topics. Find the one that fits you best and simply shoot them an email with your insight.

Delegate, Delegate, Delegate

No matter how hard we try, sometimes we just don’t have enough time to get everything done. Instead of letting your business’ PR plan get put on the back burner, get other team members in on it. Take note of your team members’ talents and use it to your business’ advantage. From graphic design to article writing, their help can absolutely save you both time and sanity.

By taking these tips and tricks and applying them to your daily business, you’ll have a strong and sustainable PR program before you know it.

 

Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.