Wedding Trends

Using Trends to Enhance Your Expert Status

expert-with-trends-bride-groom-feet

expert-with-trends-bride-groom-feet

By Kylie Carlson, International Academy of Wedding & Event Planning

Being up-to-date and confident about your knowledge in trends is an important skill in the events industry. Some vendors don’t want to be bothered hearing about the next big thing, while others enjoy the challenge of knowing what’s in and what’s out and using trends in their work. If you’re one of those people, then you have a golden opportunity to use your love of trends to elevate your expert status.

So, how do you do it? Here are some of my best tips and tricks below:

Stay Up-to-Date

This may seem pretty self-explanatory, but if you are planning to sell yourself as an expert on trends, then you need to make sure that you set aside time every week for research. When researching, think beyond weddings and events. You have to remember that what you’re seeing on a wedding blog or in a wedding magazine is probably at least a year old, so it’s not really a new or innovative trend anymore. The whole world is your playground when it comes to trends, so forget the wedding boards on Pinterest and start looking at interior design blogs, what’s on the red carpet, foodie blogs, fashion, and graphic design. These industries are forward thinking and well ahead of where we are in the wedding world.

If you’re going to turn to weddings for trend spotting, then jump on Instagram. On any given Saturday you can be sure that if you scroll through your feed or search wedding hashtags, you’ll see all of the top wedding and event designers posting their pictures live, as they are happening.

Promote Your Skills

You can tell people all day long that you are an expert in trends, but unless they see it in action, they may not take your word for it. Use your work to speak for you by showing potential clients your cutting edge style, posting pictures on your website and social media, and getting your weddings featured on blogs. In this situation, a picture can truly be worth a thousand words. 

Market What You Know

Once you’ve got a few press features under your belt, start leveraging that by marketing yourself as the ‘it vendor’ of trends. Use content creation to your advantage with guest posts on other vendor blogs full of your predictions for the upcoming year, and commentary in articles talking about the latest Pantone color of the year. Better yet, use your own company blog to start a trend series, get creative on social media with videos full of fun tips and tricks- the possibilities are endless. These are all great examples of how to get your name out there, not just among engaged couples but with your peers as well.

By following these guidelines, you will no doubt increase your reputation as a trend expert, which can help your business in a big way.

 

Kylie Carlson is the owner of the International Academy of Wedding and Event Planning. With six locations globally, the academy boasts an internationally recognized accreditation program that brings professional training to wedding planners, designers and stylists.

Wedding Wisdom

2017 Wedding Trend Forecast

By Meghan Ely, OFD Consulting

With the 2016 wedding season in the books, it’s time to start thinking about what trends are ahead for 2017. As the great Heidi Klum says, “One day you’re in, and the next day you’re out.” With that, let’s take a look at what we can expect for the upcoming year.

Guest Experience

More and more, couples are striving to give their guests an experience that’s unique and will be unforgettable. “Today’s couples are exploring more ways to engage their guests,” shares Fabrice Orlando, owner of Cocoon Events Management Group. “We’re seeing interactive food stations and on site ice breakers gain in popularity.”

[courtesy of weddingsonline]

New Technologies

With millennials making up approximately 90 percent of engaged couples, it’s easy to guess that many are using technology to elevate the guest experience as well. It not only gives guests instant satisfaction to see their posts and pictures online instantly, but is also making things like hotel reservations, transportation, etc. a lot easier- especially, for destination weddings. Megan Velez of Destination Weddings Travel Group explains, “We’re seeing a marked increased in the number of couples integrating technology into their wedding day-from customized Snapchat geofilters and 3D printed elements to livestreaming the event itself.”

[courtesy of pinterest]

The New Traditional

We will continue to see customized weddings that reflect the to-be-weds’ personalities and relationship reign supreme over the more traditional cookie-cutter style. Every couple has their own set of traditions and favorite things they want to celebrate, from unique ceremonies performed by a friend rather than a traditional officiant to quirky DIY paper flower bouquets instead of real blooms – the possibilities are endless! Kim Sayatovic of Belladeux Event Design says, “Getting married in a non-traditional venue is very popular right now. People want to be unique and tie the knot at properties not typically known for weddings.

[courtesy of interiorator]

Food Centric

The evolution of food at weddings is astonishing when thinking about where the industry was 10 or 15 years ago. Guests now attend weddings expecting to be blown away by the food, and couples are definitely delivering. This trend ties into both guest experience and the new traditional, with funky fusion menus that capture the couple’s favorite cuisines and interactive food stations that engage couples in the food experience. “Late night snacks have gone from a fun surprise to a ‘can’t live without’ that guests expect, while additional courses that elevate a menu beyond a simple soup or salad are also becoming the norm,” shares Kevin Dennis, owner of Fantasy Sound Event Services.

[courtesy of carats & cake]
Elevated Decor

Engaged couples are taking note from luxury events and elevating their own design to enhance not only their vision, but also the guests’ experience. New trends are popping up all over the place so much so that no two weddings look alike anymore, which is something couples are loving. From metallics like silver to inspiration from the far East, 2017 is bidding farewell to blush tones and saying hello to bold choices. “Color is finally back,” explains Nahid Farhoud, owner of Nahid’s Global Events. “This is in contrast to the last few seasons where all-white weddings were more prevalent. We’re also seeing more hanging botanicals as well as lighting patterns.”

[courtesy of rebeccalouiselaw.com]
Gearing up for the next wedding season is always an exciting time, and we can’t wait to see what else 2017 will bring.

Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.