Podcast

WII 021: Christine Traulich Reveals How to Be a Superstar When You Work with Invitation Designers

Wanna learn how to build A+ working relationships with invitation designers?

Wanna hear tips on business and design from a creative pioneer in the wedding and event industry?

If so, then this podcast episode is for you!

Christine Traulich is the owner of RedBliss Design, a premier invitation design company with offices in New Hampshire and New York City. In the 16 years she’s been in business, Christine has pioneered innovations like the silk invitation box, which spawned an entire industry trend. She’s done work for the likes of Oprah Winfrey, the Cosmopolitan Hotel in Las Vegas, and the Atlantis Hotel in Dubai. Her company also launched a tabletop collection, which has been picked up by Bergdorf Goodman.

In this interview, Christine shares concrete steps that wedding planners can take to make a stellar impression on invitation designers. She also shares general business advice for wedding industry professionals, addressing such topics as:

  • How to build your business at each stage for the first 15 years
  • Why wedding professionals should have a support group outside of the industry
  • How to cultivate your creativity and design skills
  • What separates the truly great wedding planners from the rest of the pack
  • A simple tactic for balancing the near-term and long-term work for your business
  • Her #1 overall piece of advice for wedding professionals

To hear Christine’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Christine for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 020: Alan Berg Gives You Four Steps to Get More Sales

If you’re a wedding planner and you’re looking to book more sales and clients, then this podcast episode is for you!

Alan Berg has been dubbed “the leading international speaker and expert on the business of weddings and events.” He has over 25 years of experience in sales, marketing, and sales management and more than 20 years experience in wedding-related marketing. Alan is the only Certified Speaking Professional® in the wedding and event industry, and he’s the author of three books. Alan speaks to thousands of business professionals every year through webinars, live presentations, and audio and video recordings. And his clients range from large corporations to individuals and solopreneurs.

In this interview, Alan shares four actionable steps that wedding and event planners can take to book more sales and clients. He addresses powerful topics such as the following:

  • Why you must invest in yourself the same way you expect others to invest in you
  • How to systematically get the attention of your potential clients
  • Detailed advice for getting inquiries from your desired clientele
  • The most effective tactics for booking appointments with your potential clients
  • How and when to actually close the sale with clients
  • His #1 overall piece of advice for wedding professionals

To hear Alan’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Alan for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 019: Clint Hufft Explains the Value of Playing to Your Strengths

Clint Hufft has 30 years of experience in the wedding industry – as a DJ, master of ceremonies, video editor, and officiant. He’s been the officiant for multiple high-profile weddings such as the first wedding on the ABC reality TV show, The Bachelorette (between Trista and Ryan). Clint has also been a speaker at the Wedding MBA Conference, and he is the host of the Wedding MBA Podcast and the Wedding Ceremony Podcast.

In this interview, Clint shares insights drawn from his decades of experience in the wedding industry. He addresses interesting topics such as the following:

  • Why wedding industry professionals should play to their strengths
  • What is the one key attribute that stands out about the best wedding planners
  • Which two questions should always be top of mind for wedding industry professionals
  • How he got his opportunities on television
  • Why the Wedding MBA conference is so valuable, and how to get the most out of it
  • His #1 overall piece of advice for wedding professionals

To hear Clint’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Clint for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 018: Heidi Thompson Helps You Clone Your Best Clients

What if you could clone your best clients and work with them over and over again?

Heidi Thompson is an author, speaker, and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. Her business and marketing expertise has been featured by noteworthy outlets like The Huffington Post, Social Media Examiner, Wedding Business Magazine, WeddingWire World, and more. Heidi is also an advisory board member for the UK Academy of Wedding & Event Planning.

In this podcast episode, Heidi discusses powerful topics from her new book, Clone Your Best Clients: How to Take the Guesswork out of Your Marketing and Attract More Ideal Clients.

By listening to this interview, you will learn all of the following (and more):

  • A step-by-step guide for crafting an effective marketing strategy for your wedding business
  • The major mindset trap that can undermine your business and how to avoid it
  • How to gather precious marketing insights from your existing clientele
  • Specific cases where other wedding professionals have transformed their businesses by applying Heidi’s methodology
  • The one key issue underlying 90% of the problems wedding professionals face
  • Heidi’s #1 overall piece of advice for wedding professionals

To hear Heidi’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Heidi for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 017: Kimberly Richmond Tells You How to Book and Execute Destination Weddings

If you’ve ever wanted to break into the destination wedding market, or if you’re currently doing destination weddings, you’re going to love today’s podcast episode!

Kimberly Richmond is the founder and owner of Runaway Bride Destination Weddings, a boutique destination wedding company specializing in luxurious hideaways. Having built her own solidly successful business, Kimberly now reveals the strategies that have helped her thrive as a destination wedding planner.

In her interview, Kimberly gives you all of the following (and more):

  • Concrete steps you can take to start booking your ideal destination wedding clients
  • A process for building your destination wedding business the right way (and avoiding the major pitfalls)
  • The real scoop on the upsides and downsides of destination wedding planning
  • An explanation of why you don’t have to be bilingual to do destination weddings
  • A day-by-day, play-by-play outline for a good destination wedding
  • Her #1 overall piece of advice for wedding professionals

To hear Kimberly’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Kimberly for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 016: Katie Cotton Reveals How to Handle Hair and Makeup Like an All-Star

Wanna know the keys to planning hair and makeup services like an all-star?

Wanna make your hair and makeup vendors love you and sing your praises?

If so, then this podcast episode is for you!

Katie Cotton is the owner and lead artist at Cotton Rouge & Company, an award-winning hair and makeup services provider in Greenville, South Carolina. Her team consists of 25 artists, and they collectively do well over 500 weddings per year.

In this interview, Katie gives you valuable tips for planning hair and makeup services, which will help you standout as an A+ wedding planner!

By listening to this podcast episode, you will learn all of the following (and more):

  • Concrete steps you can take to perfectly plan hair and makeup and to seriously impress your beauty services vendors
  • The two secrets to Katie’s impressive success
  • How to boost your wedding planning business by learning about the work of other vendors
  • How your timelines can play a vital role in driving vendor referrals
  • Katie’s #1 overall piece of advice for wedding professionals

To hear Katie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Katie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 015: Marla Tabaka Helps You Harness Profound Principles of Success

Dear Timeline Geniuses,

I have something special to share with you today…

We just published a new episode of our Wedding Industry Insider podcast that features an interview with my own entrepreneurial coach, Marla Tabaka. She’s amazing, and I’m sharing her with you because I want you all to achieve success beyond your wildest dreams!

Marla has over 15 years of experience helping business owners around the world achieve success. She’s also been a leading author for Inc. Magazine for the last seven years. And she’s been interviewed by the likes of American Express, Fox TV News, Time Business, and Forbes.

In this interview, Marla shares a treasure-trove of insights and gives you concrete methods for harnessing the principles of success.

Not only that, at the end of her interview, Marla offers a free, awesome bonus for all of our podcast listeners.

So please, dive into this podcast episode, and gather up some information and inspiration to help fuel your journey toward unbridled success!

Podcast

WII 014: Julie Albaugh Explains How to Leverage Media in Your Marketing

If you’re a wedding planner, then your marketing efforts should rely heavily on the strategic use of media… In today’s world, images and videos are the primary tools for telling your story and showing potential clients the types of experiences you create.

In this interview, Julie Albaugh, one of the media masters of the wedding industry, shares her insights and strategies for leveraging media in marketing. She also gives an in-depth look at the upcoming Wedding Market Summit, a conference she’s organizing to let wedding professionals explore the latest in WedTech.

Julie is the Editor of WeddingMarketNews.com and host of the #WeddingMarket chat on Twitter. Some of her #weddingmarket guests have included Cake Boss, Disney Weddings, Preston Bailey, Colin Cowie, David Tutera, Randy Feoli, Sharon Sacks, Sandals, The Knot, and WeddingWire. Wedding Market earned the #3 spot on Wed Biz Media’s list of the top 10 social media influencers in the wedding industry. And the #weddingmarket hashtag has a Tweet reach between 2 and 28 million people each week.

By listening to this interview, you will learn all of the following (and more):

  • How your marketing can benefit tremendously if you build the right relationships with the right photographers and videographers
  • How to take advantage of a special deal to attend the Wedding Market Summit for free!
  • The key lessons Julie learned from her frequent dealings with industry leaders like Preston Bailey, Colin Cowie, David Tutera, etc.
  • Julie’s #1 tip for planners who want to use social media effectively
  • Why you should invest some time to learn how to take high-quality photos and videos on your phone
  • Julie’s #1 overall piece of advice for wedding planners

To hear Julie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Julie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 013: Marley Majcher Reveals Her Detailed System for Increasing Profitability

As a wedding planner, it’s so easy to fall into a pattern of working really hard without making enough profit. Yet profit is the lifeblood of your company and a key source for your peace of mind.

In this podcast episode, celebrity wedding and event planner, author, coach, and national speaker, Marley Majcher, gives you a step-by-step system for gaining a firm, lasting handle on your profitability.

Marley is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company. She’s produced events for celebrities like Pierce Brosnan, Sofia Vergara, Gwyneth Paltrow, and many more. Her savvy style and business sense have earned her appearances on numerous major networks ranging from Fox Business and MSNBC to ABC and CBS.

In this interview, Marley shares all of the following (and more):

  • A detailed system for increasing the profitability of your planning business
  • Her inspiring story of overcoming major adversity to achieve major success
  • How to iteratively drive up your efficiency (and your profitability with it)
  • How to achieve the confidence and peace of mind that come with profitability
  • Her #1 piece of advice for wedding planners

To hear Marley’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Resource mentioned in this episode:
But Are You Making Any Money? – By Marley Majcher

I want to say a special Thank You to Marley for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!