Podcast

WII 013: Marley Majcher Reveals Her Detailed System for Increasing Profitability

As a wedding planner, it’s so easy to fall into a pattern of working really hard without making enough profit. Yet profit is the lifeblood of your company and a key source for your peace of mind.

In this podcast episode, celebrity wedding and event planner, author, coach, and national speaker, Marley Majcher, gives you a step-by-step system for gaining a firm, lasting handle on your profitability.

Marley is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company. She’s produced events for celebrities like Pierce Brosnan, Sofia Vergara, Gwyneth Paltrow, and many more. Her savvy style and business sense have earned her appearances on numerous major networks ranging from Fox Business and MSNBC to ABC and CBS.

In this interview, Marley shares all of the following (and more):

  • A detailed system for increasing the profitability of your planning business
  • Her inspiring story of overcoming major adversity to achieve major success
  • How to iteratively drive up your efficiency (and your profitability with it)
  • How to achieve the confidence and peace of mind that come with profitability
  • Her #1 piece of advice for wedding planners

To hear Marley’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Resource mentioned in this episode:
But Are You Making Any Money? – By Marley Majcher

I want to say a special Thank You to Marley for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 012: Debbie Orwat Helps You Create 3 New Lines of Revenue

What if you could earn an extra few thousand dollars a month by creating new lines of revenue for your wedding planning business?

Wouldn’t it be great to have other steady streams of income during the months where wedding planning is slow?

If you answered “yes,” then this podcast episode is for you!

Debbie Orwat is the founder of Planner’s Lounge, a leading online community and resource for wedding planners. She has years of experience running a successful wedding planning business and coaching other planners to success.

In this interview, Debbie discusses 3 ways that you can add significant new lines of revenue to your planning business.

Here are some of the valuable points Debbie addresses:

  • How you can stabilize and increase your cash flows by adding new lines of revenue
  • What steps you should take to bring on associate planners the right way
  • How to develop a coop wedding studio space that earns you income and builds your brand
  • How to teach and market a course that brings you income
  • How to launch and grow an email newsletter that brings you new clients
  • Common mistakes you should absolutely avoid on your website
  • Her #1 piece of advice for wedding planners

To hear Debbie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Resources mentioned in this episode:
The 4-Hour Workweek, by Tim Ferriss
The E-Myth Revisited, by Michael Gerber
Contagious: Why Things Catch On, by Jonah Merger
The Smart Passive Income Podcast
ChangingCourse.com

I want to say a special Thank You to Debbie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 011: How Sasha Souza Achieved Breakthrough Success by Changing Her Business Model

What if you could achieve breakthrough success as a wedding planner by changing one key aspect of your business?

In this podcast episode, renowned wedding and event designer, Sasha Souza, reveals how a critical change in her business model paved the way for her exceptional success.

Sasha is an accomplished professional whose resume includes numerous TV appearances, international speaking engagements, an Independent Publisher Book Award, and hundreds of impeccably executed events. She’s earned accolades like Modern Bride Magazine Top 25 Trendsetters, 3 ILEA Westies, Event Solutions Designer of the Year, and the Special Events Magazine Best Dining Tabletop Award.

In this interview, Sasha takes you through the key points of her career and shares the winning strategies and tactics she used to succeed.

Here are some of the valuable points Sasha addresses:

  • How the right business model can transform your company and position you for success
  • How to develop a confident mindset
  • How to strategically choose a name for your planning company
  • One priceless lesson you can learn from a major setback she faced
  • How you can take your event design skills to the next level
  • Her #1 piece of advice for wedding planners

To hear Sasha’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Sasha for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 010: Donnie Brown Reveals the Secrets Behind His Success

Do you want to know what it takes to reach the top levels of success as a wedding planner?

If so, then this podcast episode is for you!

Donnie Brown is a Dallas-based celebrity wedding planner well known for his role on the hit TV series, Whose Wedding Is It Anyway? He’s also known for his appearances in numerous other TV shows and magazines ranging from US Weekly to Glamour. Simply put, Donnie is one of our industry’s most experienced and charismatic figures.

In this interview, Donnie reflects on his career and shares the secrets behind his remarkable success.

Here are some of the valuable points Donnie addresses:

  • The two driving factors responsible for his success
  • One critical thing you might need to change in order to book higher-budget weddings
  • The importance of not expecting overnight success
  • Managing work/life balance while striving for the top
  • Whether there’s sexism in the wedding industry making it harder for women to reach the top
  • His number one piece of advice for all wedding planners

To hear Donnie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Donnie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 009: Susan Southerland Gives Strategies for Transforming Difficult Clients into Great Ones

If you’re a wedding planner, then your ability to build and manage relationships with your clients is one of the most important factors in determining your success.

In this podcast episode, event planner, author, national speaker, and business consultant, Susan Southerland, gives in-depth strategies for working with your clients — focusing especially on the most difficult ones.

Susan is the president of Just Events! Group, Inc., a full-service event planning company with offices in Orlando, Florida. In her 25+ years as a wedding industry professional, she’s planned thousands of weddings, and now she helps other vendors achieve the same success.

By listening to this interview, you’ll learn the following:

  • Concrete strategies for handling your most difficult clients
  • How to balance your desire to please clients with your right to job enjoyment
  • 3 key factors to consider when selling to Millennials
  • How to know whether to treat workers as employees or independent contractors
  • Susan’s #1 piece of advice for achieving success as a wedding planner

To hear Susan’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Resources mentioned in this episode:
Susan’s Professional Website
The Susan Southerland Secret: Personality Marketing to Today’s Bride
Complete Wedding Budget Guide for Wedding Planners
How to Win Friends and Influence People

I want to say a special Thank You to Susan for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 008: Christie Osborne Shares a Powerful Marketing Framework and Demystifies Vital Technical Concepts

As a wedding professional today, you have so many marketing tools and tactics at your disposal that you may feel overwhelmed… What you need is a marketing framework that will let you execute the right tactics in the right way.

Enter Christie Osborne!

Christie is a wedding industry thought leader with experience ranging from bootstrapping a successful wedding blog (Mountainside Bride) to managing seven-figure marketing budgets. She’s also the Director of Marketing for Aisle Society, an innovative consortium of wedding blogs.

In this podcast episode, Christie not only gives you a strategic marketing framework, she also shows you how to apply vital technical concepts.

If you’re running your own business as a wedding professional, you’ll benefit tremendously from understanding concepts like marketing funnels, lead magnets, drip campaigns, buying signals, customer personas, MVPs, and search engine algorithms.

These concepts may sound complex, but Christie breaks them down and shows how you can easily apply them to supercharge your business!

If you listen to this interview, you’ll learn all of the following (and more):

  • Why it’s crucial to create your ideal customer persona and the exact steps for doing it
  • How to structure your marketing tactics around 4 key stages of the wedding planning process
  • How to capture more leads from your ideal client
  • How to convert your leads into bookings using basic email marketing tactics
  • The 2 biggest mistakes Christie sees planners repeatedly make in their marketing
  • 1 simple marketing hack that can dramatically improve your business

To hear Christie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Resources mentioned in this episode:
Free strategy session signup
Marketing ROI Roadmap Course
Managing social media channels with categories
How to tell if your ideal client really exists
The Wedding Report
MailChimp
Convert Kit

I want to say a special Thank You to Christie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 007: Tami Forero Reveals How to Craft a Highly Profitable Business Model

Is your planning business earning enough profit to give you the life you want?

If you have any hesitation answering “Yes” to this question, then this podcast episode is for you!

Tami Forero is the CEO of Forté Events, a successful strategic event design and production firm based in Colorado Springs. She has 24 years of event planning experience, and she’s a sought-after national speaker.

In this interview, Tami gives you a detailed method for crafting a highly profitable business model for your planning company.

Here are some of the valuable points Tami addresses:

  • How to weigh the pros and cons of flat rate and percentage pricing models
  • How to set your pricing in a methodical way (Hint: Do not simply mimic other planners’ pricing.)
  • Why hotel commissions can transform your business and how to get them
  • How to properly/legally treat people as independent contractors to reduce expenses and gain flexibility

To hear Tami’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Tami for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 006: Kylie Carlson Gives Nuts and Bolts Social Media Strategies for Wedding Planners

For the sixth episode of our Wedding Industry Insider podcast, I had the privilege of interviewing Kylie Carlson, the CEO of the International Academy of Wedding and Event Planning.

Kylie has over 20 years of wedding industry experience, and she’s spoken in locations ranging from London and Barcelona to Dubai and Jamaica.

As the head of a global online academy that provides quality training for planners, Kylie has a uniquely valuable perspective on the keys to success in the wedding industry.

In this interview, you’ll hear Kylie share all of the following (and more):

  • Detailed strategies for using social media effectively as a wedding planner
  • One powerful tactic that can supercharge your social media presence
  • Why a social media roadmap is the key to posting consistently and preventing writer’s block
  • How to identify your target client
  • The most important trait that distinguishes highly successful planners from the pack

To hear Kylie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Kylie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 005: Meghan Ely Shares a Blueprint for Nailing PR in the Wedding Industry

wii005-meghan_ely_750x500

Are you a wedding planner looking for a way to systematically get more clients? If so, this podcast episode is for you!

Meghan Ely is the owner of OFD Consulting, a marketing and PR firm that specializes in helping wedding industry professionals get more clients. She’s also the National Director of Marketing for WIPA, and she speaks at national events like Wedding MBA, WeddingWire World, and The Special Event. Meghan’s gotten press for her clients in major media outlets like The New York Times, The Huffington Post, The Knot, Martha Stewart Weddings, and more.

To put it simply, when it comes to PR and marketing for wedding industry professionals, Meghan is one of the best in the business!

In this interview, Meghan shares a powerful blueprint that wedding industry professionals can use to do PR the right way.

By listening to this interview, you’ll learn the following:

  • A step-by-step process for leveraging the press and media to get clients
  • How to secure speaking engagements and how to know if they can help your business
  • Meghan’s #1 tip for achieving success in the wedding industry

To hear Meghan’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Meghan for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!