Podcast

WII 008: Christie Osborne Shares a Powerful Marketing Framework and Demystifies Vital Technical Concepts

As a wedding professional today, you have so many marketing tools and tactics at your disposal that you may feel overwhelmed… What you need is a marketing framework that will let you execute the right tactics in the right way.

Enter Christie Osborne!

Christie is a wedding industry thought leader with experience ranging from bootstrapping a successful wedding blog (Mountainside Bride) to managing seven-figure marketing budgets. She’s also the Director of Marketing for Aisle Society, an innovative consortium of wedding blogs.

In this podcast episode, Christie not only gives you a strategic marketing framework, she also shows you how to apply vital technical concepts.

If you’re running your own business as a wedding professional, you’ll benefit tremendously from understanding concepts like marketing funnels, lead magnets, drip campaigns, buying signals, customer personas, MVPs, and search engine algorithms.

These concepts may sound complex, but Christie breaks them down and shows how you can easily apply them to supercharge your business!

If you listen to this interview, you’ll learn all of the following (and more):

  • Why it’s crucial to create your ideal customer persona and the exact steps for doing it
  • How to structure your marketing tactics around 4 key stages of the wedding planning process
  • How to capture more leads from your ideal client
  • How to convert your leads into bookings using basic email marketing tactics
  • The 2 biggest mistakes Christie sees planners repeatedly make in their marketing
  • 1 simple marketing hack that can dramatically improve your business

To hear Christie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Resources mentioned in this episode:
Free strategy session signup
Marketing ROI Roadmap Course
Managing social media channels with categories
How to tell if your ideal client really exists
The Wedding Report
MailChimp
Convert Kit

I want to say a special Thank You to Christie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 007: Tami Forero Reveals How to Craft a Highly Profitable Business Model

Is your planning business earning enough profit to give you the life you want?

If you have any hesitation answering “Yes” to this question, then this podcast episode is for you!

Tami Forero is the CEO of Forté Events, a successful strategic event design and production firm based in Colorado Springs. She has 24 years of event planning experience, and she’s a sought-after national speaker.

In this interview, Tami gives you a detailed method for crafting a highly profitable business model for your planning company.

Here are some of the valuable points Tami addresses:

  • How to weigh the pros and cons of flat rate and percentage pricing models
  • How to set your pricing in a methodical way (Hint: Do not simply mimic other planners’ pricing.)
  • Why hotel commissions can transform your business and how to get them
  • How to properly/legally treat people as independent contractors to reduce expenses and gain flexibility

To hear Tami’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Tami for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 006: Kylie Carlson Gives Nuts and Bolts Social Media Strategies for Wedding Planners

For the sixth episode of our Wedding Industry Insider podcast, I had the privilege of interviewing Kylie Carlson, the CEO of the International Academy of Wedding and Event Planning.

Kylie has over 20 years of wedding industry experience, and she’s spoken in locations ranging from London and Barcelona to Dubai and Jamaica.

As the head of a global online academy that provides quality training for planners, Kylie has a uniquely valuable perspective on the keys to success in the wedding industry.

In this interview, you’ll hear Kylie share all of the following (and more):

  • Detailed strategies for using social media effectively as a wedding planner
  • One powerful tactic that can supercharge your social media presence
  • Why a social media roadmap is the key to posting consistently and preventing writer’s block
  • How to identify your target client
  • The most important trait that distinguishes highly successful planners from the pack

To hear Kylie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Kylie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 005: Meghan Ely Shares a Blueprint for Nailing PR in the Wedding Industry

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Are you a wedding planner looking for a way to systematically get more clients? If so, this podcast episode is for you!

Meghan Ely is the owner of OFD Consulting, a marketing and PR firm that specializes in helping wedding industry professionals get more clients. She’s also the National Director of Marketing for WIPA, and she speaks at national events like Wedding MBA, WeddingWire World, and The Special Event. Meghan’s gotten press for her clients in major media outlets like The New York Times, The Huffington Post, The Knot, Martha Stewart Weddings, and more.

To put it simply, when it comes to PR and marketing for wedding industry professionals, Meghan is one of the best in the business!

In this interview, Meghan shares a powerful blueprint that wedding industry professionals can use to do PR the right way.

By listening to this interview, you’ll learn the following:

  • A step-by-step process for leveraging the press and media to get clients
  • How to secure speaking engagements and how to know if they can help your business
  • Meghan’s #1 tip for achieving success in the wedding industry

To hear Meghan’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Meghan for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 004: Kevin Dennis Explains How to Build Valuable Relationships with Your Vendors

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Kevin Dennis is a wedding industry professional with an impressive and diverse range of experience. He’s the founder and owner of Fantasy Sound Event Services, a company that excels at lighting, photography, videography, décor, DJ-ing, and wedding consultation. Kevin is also the current chapter president of Silicon Valley NACE, the former president of WIPA, and the Editor of Wedding IQ.

In this interview, Kevin shares his unique insights as someone who has spent decades building expertise in numerous key areas of the wedding industry.

By listening to this interview, you’ll learn the following:

  • The 2 keys to getting client referrals from your vendors
  • 3 things every planner should know about lighting
  • 3 great tech apps for wedding planners
  • How to get the most out of conferences and networking events

To hear Kevin’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Kevin for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 003: Sean Low Shares Powerful Pricing Strategies to Dramatically Increase Your Revenue

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Sean Low has been a business consultant and strategist for world-class planners like Preston Bailey, Mindy Weiss, and Marcy Blum. Simply put, he’s one of the best consultants in our industry, and you’ll hear nothing but gushing praise about him if you speak with the clients he’s helped.

In this interview, Sean shares incredibly valuable insights and advice, such as:

  • Powerful pricing strategies that will help you dramatically increase your revenue
  • The 2 most valuable lessons he learned while helping Preston Bailey transform his business
  • How he has helped planners scale their business from annual revenue of $70,000 to over $1 million
  • The most important step you should take to make your planning company thrive

To hear Sean’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Sean for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 002: Kristin Banta Shares Insights for Achieving Success as a Planner

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For the second episode of our Wedding Industry Insider podcast, I had the privilege of interviewing Kristin Banta, one of the best planners in the business.

Her company, Kristin Banta Events, is based in Los Angeles, and they’ve done work this year in countries ranging from the U.S. and Singapore to China, Korea, and Brunei.

Kristin has earned a long list of awards as a top planner. She also has extensive experience in television (TNT, Bravo, Hallmark Channel) and as a keynote speaker at conferences throughout the nation.

In this interview, you’ll hear the inspiring story of how Kristin achieved her remarkable success through a combination of drive, strategic thinking, and persistence.

By listening to Kristin’s interview, you’ll also learn the following:

  • How to strategically position yourself in the marketplace
  • Why it’s essential to have a clear, consistent brand message
  • How to think about leveraging media platforms to reach your targeted clientele
  • How to approach the decision of going full time as a planner
  • Kristin’s most valuable piece of advice for achieving success as a planner

To hear Kristin’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Kristin for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 001: Six Essential Ways to Take Your Planning Business to the Next Level

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I’m so excited to announce the launch of our Wedding Industry Insider podcast!

In this first episode, I had the privilege of interviewing Angela Proffitt, a celebrity wedding planner, entrepreneur, and productivity coach based in Nashville, Tennessee.

If you’re a wedding planner, and you’re looking for ways to build your business, you’re going to love this interview!

When it comes to understanding marketing, business, and technology, Angela has a level of combined expertise that I’ve rarely found in our industry. And in this interview, she shares that expertise and gives you actionable ways to improve your planning business.

If you listen to this interview, you’ll learn all of the following (and more):

  • Six essential ways to take your planning company to the next level
  • Why communication is a crucial aspect of the planning business
  • How you can use personality profiling to get more clients and give them better service
  • Three apps you should start using immediately (if you’re not already using them)
  • Two books you should read ASAP if you’re running your own planning business

To hear Angela’s interview, you can press the play button below. And be sure to subscribe our podcast in iTunes.

I want to say a special Thank You to Angela for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Uncategorized

Come Find Us at Wedding MBA

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The 2016 Wedding MBA Conference is starting today, and I’m excited to announce that Timeline Genius will be there for the festivities!

If you’re attending this year’s conference, please come find us to say hello 😉

We have a company booth at the trade show, and we’ll be there on Tuesday and Wednesday offering some special packages for conference attendees.

We’ll also be circulating at all of the various activities and sessions, and we can’t wait to see you if you’re at the event!