WII 004: Kevin Dennis Explains How to Build Valuable Relationships with Your Vendors


Kevin Dennis is a wedding industry professional with an impressive and diverse range of experience. He’s the founder and owner of Fantasy Sound Event Services, a company that excels at lighting, photography, videography, décor, DJ-ing, and wedding consultation. Kevin is also the current chapter president of Silicon Valley NACE, the former president of WIPA, and the Editor of Wedding IQ.

In this interview, Kevin shares his unique insights as someone who has spent decades building expertise in numerous key areas of the wedding industry.

By listening to this interview, you’ll learn the following:

  • The 2 keys to getting client referrals from your vendors
  • 3 things every planner should know about lighting
  • 3 great tech apps for wedding planners
  • How to get the most out of conferences and networking events

To hear Kevin’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Kevin for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!


WII 003: Sean Low Shares Powerful Pricing Strategies to Dramatically Increase Your Revenue


Sean Low has been a business consultant and strategist for world-class planners like Preston Bailey, Mindy Weiss, and Marcy Blum. Simply put, he’s one of the best consultants in our industry, and you’ll hear nothing but gushing praise about him if you speak with the clients he’s helped.

In this interview, Sean shares incredibly valuable insights and advice, such as:

  • Powerful pricing strategies that will help you dramatically increase your revenue
  • The 2 most valuable lessons he learned while helping Preston Bailey transform his business
  • How he has helped planners scale their business from annual revenue of $70,000 to over $1 million
  • The most important step you should take to make your planning company thrive

To hear Sean’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Sean for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!


WII 002: Kristin Banta Shares Insights for Achieving Success as a Planner


For the second episode of our Wedding Industry Insider podcast, I had the privilege of interviewing Kristin Banta, one of the best planners in the business.

Her company, Kristin Banta Events, is based in Los Angeles, and they’ve done work this year in countries ranging from the U.S. and Singapore to China, Korea, and Brunei.

Kristin has earned a long list of awards as a top planner. She also has extensive experience in television (TNT, Bravo, Hallmark Channel) and as a keynote speaker at conferences throughout the nation.

In this interview, you’ll hear the inspiring story of how Kristin achieved her remarkable success through a combination of drive, strategic thinking, and persistence.

By listening to Kristin’s interview, you’ll also learn the following:

  • How to strategically position yourself in the marketplace
  • Why it’s essential to have a clear, consistent brand message
  • How to think about leveraging media platforms to reach your targeted clientele
  • How to approach the decision of going full time as a planner
  • Kristin’s most valuable piece of advice for achieving success as a planner

To hear Kristin’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Kristin for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!


WII 001: Six Essential Ways to Take Your Planning Business to the Next Level


I’m so excited to announce the launch of our Wedding Industry Insider podcast!

In this first episode, I had the privilege of interviewing Angela Proffitt, a celebrity wedding planner, entrepreneur, and productivity coach based in Nashville, Tennessee.

If you’re a wedding planner, and you’re looking for ways to build your business, you’re going to love this interview!

When it comes to understanding marketing, business, and technology, Angela has a level of combined expertise that I’ve rarely found in our industry. And in this interview, she shares that expertise and gives you actionable ways to improve your planning business.

If you listen to this interview, you’ll learn all of the following (and more):

  • Six essential ways to take your planning company to the next level
  • Why communication is a crucial aspect of the planning business
  • How you can use personality profiling to get more clients and give them better service
  • Three apps you should start using immediately (if you’re not already using them)
  • Two books you should read ASAP if you’re running your own planning business

To hear Angela’s interview, you can press the play button below. And be sure to subscribe our podcast in iTunes.

I want to say a special Thank You to Angela for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!


Come Find Us at Wedding MBA


The 2016 Wedding MBA Conference is starting today, and I’m excited to announce that Timeline Genius will be there for the festivities!

If you’re attending this year’s conference, please come find us to say hello 😉

We have a company booth at the trade show, and we’ll be there on Tuesday and Wednesday offering some special packages for conference attendees.

We’ll also be circulating at all of the various activities and sessions, and we can’t wait to see you if you’re at the event!


Timeline Genius Is Launching a Podcast


I’m excited to announce that Timeline Genius will be launching a podcast in October!

We’re going to call it the Wedding Industry Insider, and each episode will feature an interview with a key influencer in the wedding industry.

As I’ve been working on Timeline Genius over the last few years, I’ve met so many incredible people in the wedding industry — celebrity planners, coaches, bloggers, venue owners, etc. Our podcast will give me a way to share these incredible people and their insights with our Timeline Genius community.

By listening to our podcast, you can expect to gain valuable information about wedding planning, tech trends, and marketing and running a business as a wedding industry professional.

Stay tuned, and we’ll have another announcement for you soon when we’re ready to air the first episode!


Hair and Makeup Schedules Are Magically Done Now ;)


Dear Timeline Geniuses, this just in…

You no longer have to struggle with creating hair and makeup schedules because we’ve automated all that tedious work for you!

Timeline Genius now lets you enter a few basic inputs and then it auto-magically creates your hair and makeup tables such that:

  • No girl is double booked for hair and makeup
  • All hair and makeup appointments have the appropriate durations
  • When possible, each girl gets hair done before makeup
  • The bride gets the latest possible slots for hair and makeup (with her hair coming before makeup)

Finally, after doing all this, Timeline Genius adjusts your other timeline items to be harmonious with the timing of your hair and makeup schedules.

So basically, you wave a magic wand, and hair and makeup tables appear 🙂

To see the new feature in action, just checkout the video below.

The exciting thing about the new hair and makeup feature is not just that it instantly creates your hair and makeup tables for you…. it’s that it will give you the optimal arrangement of girls based on the factors you input.

As you know, our team is completely focused on saving you tons of time and hassle when you create your wedding timelines… so be on the lookout for more exciting updates in the near future!

Behind the Scenes

Our Unique Approach to Instagram


At Timeline Genius, we decided to take a unique approach to our Instagram page. Instead of just posting photos of various events or of our software, we decided to fill our whole profile page with quotes about two things: inspiration and love.


Inspiration is one of our focuses because we’re deeply inspired by you (the planners we work with), and we hope to inspire you in return. I’ve been a full-time entrepreneur since 2005, and I know the courage it takes to build your own company and to follow your dreams. Every week I have the privilege of speaking with extraordinary wedding planners around the United States and abroad, and you constantly inspire me.


Some of you have already built thriving, long-standing planning companies. And some of you are in the early stages of building your companies. But you all share a determination to succeed and a passion for your work, which is awesome.

On our Instagram page, we want to post quotes that will give you a boost and lift your spirits as you continue on your journey. For example, the above quote that I copied from our Instagram page is one of my personal favorites from Dr. Martin Luther King.

When you’re starting a company, or almost any long, meaningful journey, it can take courage and faith to take the first step… because there’s nobody there to tell you exactly how it’s going to play out. You have to trust yourself and keep the fear of failure at bay. It’s always inspired me to hear those words from Dr. King — a man who led a movement that forever changed our country and the world for the better.


The second topic we focus on with our Instagram page is love. Why? Because love is everything and because it’s certainly the very core and bedrock of our whole industry.


Once you strip away all the logistics, financial exchanges, contracts, and other fleetingly consequential facets of the wedding industry, what you’re left with is the real reason why the industry exists in the first place — to celebrate love.

I still remember what I felt like when I was exchanging vows with my wife in front of every person I loved in the world… It was a transcendental experience… This invisible, yet palpable energy, was filling the whole room, like a deeply soothing, radiant light. All of our family and friends felt it… And I’ve felt it when I’ve attended the weddings of my friends. It gets me every time because it’s magical…

We celebrate love on our Instagram page because all of our work, and our industry as a whole, is aimed at celebrating love.


Interview with Brit Bertino, President of WIPA

We recently had the pleasure of interviewing Brit Bertino, a highly accomplished figure in the wedding industry. Brit holds multiple accreditations, sits on the advisory board of the International School of Hospitality, and manages several brand extensions. She does all of this while having speaking engagements and planning exotic celebrations for her clients in the United States and around the world.


We were particularly interested in interviewing Brit because she is the acting President of the Wedding Industry Professionals Association (WIPA), a fast-growing organization that’s making a positive impact in our industry…

Q: At this point, you’ve established yourself as one of the most sought-after wedding and event planners. Can you tell me how your planning career got started and how you went from being an industry newbie to being an industry leader?

A: I began my career working for a broadcasting company producing concerts and events for elite musicians… then I moved on to producing weddings for cruise lines, traveling, and planning exotic celebrations for my clients all around the world. I tell everyone that I have an amazing job. In the end, everyone has heard this… It’s all about who you know. I have done many, many years of networking and setting myself up as a leader in the event industry in order to go from the newbie to what I like to call an “oldie goodie.” Hard work and persistence truly pay off. If a door closes on you, and it will, quit bangin’ on it because another one is sure to open.

Q: You strike me as an incredibly busy person – planning events, making TV appearances, managing your own company and brands, etc. With so much already on your plate, what moved you to take on the additional responsibility of being WIPA’s President?

A: I truly want to change the wedding industry for the better. I don’t want people to think of wedding professionals as just the sister or cousin who planned their best friend’s wedding and who is now suddenly an expert at wedding planning… or as someone who DJ’d their little brother’s wedding and is now somehow a “certified wedding entertainer.” Yes, we all need to start somewhere, but WIPA is truly setting standards in the industry to qualify the best of the best wedding professionals. I want brides and grooms to look at our members and know that they are hiring the most talented creative partners for their special day. Being a part of WIPA allows me to help mold standard policies and procedures for the wedding and event industry, and that’s why I make the time to be a part of such a great organization.


Q: Most wedding industry professionals are aware that there are several different trade associations aimed at helping them. Can you tell me what makes WIPA unique and why you think it serves a much-needed role in the industry?

A: I always say it’s best to go to all of them, as you [the professional] need to find the best match for you and your goals. What sets WIPA apart from others is we are strictly geared towards wedding professionals, and we are setting standards in the wedding industry that other organizations are not setting. We strive to have the most talented and ethical wedding leaders as members and leaders across the globe.

Q: WIPA’s members are primarily concentrated in certain areas like northern and southern California, Atlanta, etc. What steps can professionals outside of those main areas take to join the organization and to get the most out of their membership?

A: We have several chapters in formation and chapters along both coasts. If someone is interested in joining or starting a chapter in their area, they are welcome to contact national for the most up to date information. They can send emails to Corinne@wipa.org or to me at bbertino@britbertino.com

Q: Since its founding in 2008, WIPA has grown and developed a lot. Where do you see the organization going over the next, say, five years?

A: In the next 5 years, we will restructure our membership to benefit everyone from smaller businesses to large corporations. We will have the first-ever wedding certification (I’ll give this a year, as we are already in the works). We would like to continue to grow our partnerships with suppliers like Timeline Genius to bring more added value to our members. We will continue to grow our annual awards and leading educational components. We have so many goals, and the leaders at National are working hard to make these come to fruition sooner rather than later.

Q: So many wedding industry professionals are working to reach the stage you’ve reached. If you could give them just one piece of career advice, what would it be?

A: One piece of advice… Don’t ever give up. Be the best that you can be every day. And be your authentic self.