Podcast

WII 016: Katie Cotton Reveals How to Handle Hair and Makeup Like an All-Star

Wanna know the keys to planning hair and makeup services like an all-star?

Wanna make your hair and makeup vendors love you and sing your praises?

If so, then this podcast episode is for you!

Katie Cotton is the owner and lead artist at Cotton Rouge & Company, an award-winning hair and makeup services provider in Greenville, South Carolina. Her team consists of 25 artists, and they collectively do well over 500 weddings per year.

In this interview, Katie gives you valuable tips for planning hair and makeup services, which will help you standout as an A+ wedding planner!

By listening to this podcast episode, you will learn all of the following (and more):

  • Concrete steps you can take to perfectly plan hair and makeup and to seriously impress your beauty services vendors
  • The two secrets to Katie’s impressive success
  • How to boost your wedding planning business by learning about the work of other vendors
  • How your timelines can play a vital role in driving vendor referrals
  • Katie’s #1 overall piece of advice for wedding professionals

To hear Katie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Katie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 015: Marla Tabaka Helps You Harness Profound Principles of Success

Dear Timeline Geniuses,

I have something special to share with you today…

We just published a new episode of our Wedding Industry Insider podcast that features an interview with my own entrepreneurial coach, Marla Tabaka. She’s amazing, and I’m sharing her with you because I want you all to achieve success beyond your wildest dreams!

Marla has over 15 years of experience helping business owners around the world achieve success. She’s also been a leading author for Inc. Magazine for the last seven years. And she’s been interviewed by the likes of American Express, Fox TV News, Time Business, and Forbes.

In this interview, Marla shares a treasure-trove of insights and gives you concrete methods for harnessing the principles of success.

Not only that, at the end of her interview, Marla offers a free, awesome bonus for all of our podcast listeners.

So please, dive into this podcast episode, and gather up some information and inspiration to help fuel your journey toward unbridled success!

New Feature

New Feature: Import and Export Your Contacts

Hello Timeline Geniuses!

I’m happy to announce that we’ve added some new features that will make it easier for you to manage your Timeline Genius Rolodex…

First, if you ever want to import a batch of new vendors, venues, or clients, we can do that for you automatically now! All you have to do is send an email to import@timelinegenius.com to request an import. And we’ll help you get your contacts into CSV format and automatically add them to your Rolodex.

Secondly, you now have the ability to easily export all of your contacts as CSV files. Just go to your Timeline Genius Rolodex, click the “Import/Export CSV” button, and then click “Download CSV”… You’ll get a zip file containing separate CSVs for your vendor, venue, and client contacts.

Whether your Timeline Genius Rolodex is empty or full, we hope the new import and export features will help you manage your contacts with greater ease.

#we’re-on-a-mission

Eddie

PS Don’t forget that you can use the Timeline Genius Rolodex completely for FREE! Even if you never buy a timeline, you can add, edit, and delete contacts as much as you want 😉

Podcast

WII 014: Julie Albaugh Explains How to Leverage Media in Your Marketing

If you’re a wedding planner, then your marketing efforts should rely heavily on the strategic use of media… In today’s world, images and videos are the primary tools for telling your story and showing potential clients the types of experiences you create.

In this interview, Julie Albaugh, one of the media masters of the wedding industry, shares her insights and strategies for leveraging media in marketing. She also gives an in-depth look at the upcoming Wedding Market Summit, a conference she’s organizing to let wedding professionals explore the latest in WedTech.

Julie is the Editor of WeddingMarketNews.com and host of the #WeddingMarket chat on Twitter. Some of her #weddingmarket guests have included Cake Boss, Disney Weddings, Preston Bailey, Colin Cowie, David Tutera, Randy Feoli, Sharon Sacks, Sandals, The Knot, and WeddingWire. Wedding Market earned the #3 spot on Wed Biz Media’s list of the top 10 social media influencers in the wedding industry. And the #weddingmarket hashtag has a Tweet reach between 2 and 28 million people each week.

By listening to this interview, you will learn all of the following (and more):

  • How your marketing can benefit tremendously if you build the right relationships with the right photographers and videographers
  • How to take advantage of a special deal to attend the Wedding Market Summit for free!
  • The key lessons Julie learned from her frequent dealings with industry leaders like Preston Bailey, Colin Cowie, David Tutera, etc.
  • Julie’s #1 tip for planners who want to use social media effectively
  • Why you should invest some time to learn how to take high-quality photos and videos on your phone
  • Julie’s #1 overall piece of advice for wedding planners

To hear Julie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Julie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 013: Marley Majcher Reveals Her Detailed System for Increasing Profitability

As a wedding planner, it’s so easy to fall into a pattern of working really hard without making enough profit. Yet profit is the lifeblood of your company and a key source for your peace of mind.

In this podcast episode, celebrity wedding and event planner, author, coach, and national speaker, Marley Majcher, gives you a step-by-step system for gaining a firm, lasting handle on your profitability.

Marley is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company. She’s produced events for celebrities like Pierce Brosnan, Sofia Vergara, Gwyneth Paltrow, and many more. Her savvy style and business sense have earned her appearances on numerous major networks ranging from Fox Business and MSNBC to ABC and CBS.

In this interview, Marley shares all of the following (and more):

  • A detailed system for increasing the profitability of your planning business
  • Her inspiring story of overcoming major adversity to achieve major success
  • How to iteratively drive up your efficiency (and your profitability with it)
  • How to achieve the confidence and peace of mind that come with profitability
  • Her #1 piece of advice for wedding planners

To hear Marley’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Resource mentioned in this episode:
But Are You Making Any Money? – By Marley Majcher

I want to say a special Thank You to Marley for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 012: Debbie Orwat Helps You Create 3 New Lines of Revenue

What if you could earn an extra few thousand dollars a month by creating new lines of revenue for your wedding planning business?

Wouldn’t it be great to have other steady streams of income during the months where wedding planning is slow?

If you answered “yes,” then this podcast episode is for you!

Debbie Orwat is the founder of Planner’s Lounge, a leading online community and resource for wedding planners. She has years of experience running a successful wedding planning business and coaching other planners to success.

In this interview, Debbie discusses 3 ways that you can add significant new lines of revenue to your planning business.

Here are some of the valuable points Debbie addresses:

  • How you can stabilize and increase your cash flows by adding new lines of revenue
  • What steps you should take to bring on associate planners the right way
  • How to develop a coop wedding studio space that earns you income and builds your brand
  • How to teach and market a course that brings you income
  • How to launch and grow an email newsletter that brings you new clients
  • Common mistakes you should absolutely avoid on your website
  • Her #1 piece of advice for wedding planners

To hear Debbie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Resources mentioned in this episode:
The 4-Hour Workweek, by Tim Ferriss
The E-Myth Revisited, by Michael Gerber
Contagious: Why Things Catch On, by Jonah Merger
The Smart Passive Income Podcast
ChangingCourse.com

I want to say a special Thank You to Debbie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 011: How Sasha Souza Achieved Breakthrough Success by Changing Her Business Model

What if you could achieve breakthrough success as a wedding planner by changing one key aspect of your business?

In this podcast episode, renowned wedding and event designer, Sasha Souza, reveals how a critical change in her business model paved the way for her exceptional success.

Sasha is an accomplished professional whose resume includes numerous TV appearances, international speaking engagements, an Independent Publisher Book Award, and hundreds of impeccably executed events. She’s earned accolades like Modern Bride Magazine Top 25 Trendsetters, 3 ILEA Westies, Event Solutions Designer of the Year, and the Special Events Magazine Best Dining Tabletop Award.

In this interview, Sasha takes you through the key points of her career and shares the winning strategies and tactics she used to succeed.

Here are some of the valuable points Sasha addresses:

  • How the right business model can transform your company and position you for success
  • How to develop a confident mindset
  • How to strategically choose a name for your planning company
  • One priceless lesson you can learn from a major setback she faced
  • How you can take your event design skills to the next level
  • Her #1 piece of advice for wedding planners

To hear Sasha’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Sasha for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 010: Donnie Brown Reveals the Secrets Behind His Success

Do you want to know what it takes to reach the top levels of success as a wedding planner?

If so, then this podcast episode is for you!

Donnie Brown is a Dallas-based celebrity wedding planner well known for his role on the hit TV series, Whose Wedding Is It Anyway? He’s also known for his appearances in numerous other TV shows and magazines ranging from US Weekly to Glamour. Simply put, Donnie is one of our industry’s most experienced and charismatic figures.

In this interview, Donnie reflects on his career and shares the secrets behind his remarkable success.

Here are some of the valuable points Donnie addresses:

  • The two driving factors responsible for his success
  • One critical thing you might need to change in order to book higher-budget weddings
  • The importance of not expecting overnight success
  • Managing work/life balance while striving for the top
  • Whether there’s sexism in the wedding industry making it harder for women to reach the top
  • His number one piece of advice for all wedding planners

To hear Donnie’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Donnie for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Podcast

WII 009: Susan Southerland Gives Strategies for Transforming Difficult Clients into Great Ones

If you’re a wedding planner, then your ability to build and manage relationships with your clients is one of the most important factors in determining your success.

In this podcast episode, event planner, author, national speaker, and business consultant, Susan Southerland, gives in-depth strategies for working with your clients — focusing especially on the most difficult ones.

Susan is the president of Just Events! Group, Inc., a full-service event planning company with offices in Orlando, Florida. In her 25+ years as a wedding industry professional, she’s planned thousands of weddings, and now she helps other vendors achieve the same success.

By listening to this interview, you’ll learn the following:

  • Concrete strategies for handling your most difficult clients
  • How to balance your desire to please clients with your right to job enjoyment
  • 3 key factors to consider when selling to Millennials
  • How to know whether to treat workers as employees or independent contractors
  • Susan’s #1 piece of advice for achieving success as a wedding planner

To hear Susan’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Resources mentioned in this episode:
Susan’s Professional Website
The Susan Southerland Secret: Personality Marketing to Today’s Bride
Complete Wedding Budget Guide for Wedding Planners
How to Win Friends and Influence People

I want to say a special Thank You to Susan for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!