WII 021: Christine Traulich Reveals How to Be a Superstar When You Work with Invitation Designers

Wanna learn how to build A+ working relationships with invitation designers?

Wanna hear tips on business and design from a creative pioneer in the wedding and event industry?

If so, then this podcast episode is for you!

Christine Traulich is the owner of RedBliss Design, a premier invitation design company with offices in New Hampshire and New York City. In the 16 years she’s been in business, Christine has pioneered innovations like the silk invitation box, which spawned an entire industry trend. She’s done work for the likes of Oprah Winfrey, the Cosmopolitan Hotel in Las Vegas, and the Atlantis Hotel in Dubai. Her company also launched a tabletop collection, which has been picked up by Bergdorf Goodman.

In this interview, Christine shares concrete steps that wedding planners can take to make a stellar impression on invitation designers. She also shares general business advice for wedding industry professionals, addressing such topics as:

  • How to build your business at each stage for the first 15 years
  • Why wedding professionals should have a support group outside of the industry
  • How to cultivate your creativity and design skills
  • What separates the truly great wedding planners from the rest of the pack
  • A simple tactic for balancing the near-term and long-term work for your business
  • Her #1 overall piece of advice for wedding professionals

To hear Christine’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Christine for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

New Feature

NEW FEATURES: Upload and Share Files with Your Timelines


I have some exciting news to share today…. [drumroll please]

Timeline Genius now lets you upload and share files as attachments to your timelines!

We added this feature so that you — and your vendors, clients, and team — will have an easy way to access the files related to a timeline, all subject to your control 😉

So let’s say you have a floor plan that goes with a timeline… or maybe you have atablescape image that you want certain vendors to see… Now you can simply upload those files as attachments to a timeline, and you can grant file access to specific clients, vendors, or venues as you wish.

This means no more searching for the files on your hard drive, and no more emailing back and forth to request files when you need them!

To see your new File Management Features in action, just check out the video below.

Drag and Drop Contacts
As with every other feature we’ve developed, we hope the new File Management Features help you work with greater ease and professionalism.

We’re not stoppin’ until your timelines are so easy that you feel like you’ve got a magic wand! 🙂



Business Tips

FREE DOWNLOAD: What Do You Need In A Wedding Day Emergency Kit?


Being a wedding planner means not only being there to support the couple, but the bridal party as well. Creating an emergency kit ahead of time is a great way to head off any incidents that could derail an otherwise perfect event.

Most wedding planners of some sort of kit that goes along with them to events, but for Joyce Barbour of Be Our Guest Event Services, an emergency kit is simply “invaluable.”

“When I took my course to become a wedding planner in one of our lessons it mentioned a good planner is always prepared with an emergency kit,” said Barbour. “I don’t think that we have had an event where at least one or more items in our kit have been needed.”

So what should you include when assembling a kit of your own? Here are a few suggestions:


  • Hairspray
  • Bobby Pins & Extra Hair Accessories
  • Mints or Gum
  • Feminine Products
  • Deodorant
  • Lotion
  • Tape (body tape, masking tape, & double-sided tape)
  • Scissors
  • Safety Pins
  • Sewing Kit
  • Baby Wipes
  • Tissues
  • Pain Reliever
  • Bandaids
  • Antacid
  • Cough Drops
  • Allergy Medicine


To create an emergency kit of your own, assemble products in a clearly labeled, waterproof container and here’s an extra tip from Barbour: “Remember to always replace the items before your next event.”


Ready to create your own kit? Download this eye-catching guide here:


Special thanks to Joyce Barbour of Be Our Guest Event Services for providing her valuable insight. You can learn more about Joyce and her planning services at www.beourguesteventservices.com


WII 020: Alan Berg Gives You Four Steps to Get More Sales

If you’re a wedding planner and you’re looking to book more sales and clients, then this podcast episode is for you!

Alan Berg has been dubbed “the leading international speaker and expert on the business of weddings and events.” He has over 25 years of experience in sales, marketing, and sales management and more than 20 years experience in wedding-related marketing. Alan is the only Certified Speaking Professional® in the wedding and event industry, and he’s the author of three books. Alan speaks to thousands of business professionals every year through webinars, live presentations, and audio and video recordings. And his clients range from large corporations to individuals and solopreneurs.

In this interview, Alan shares four actionable steps that wedding and event planners can take to book more sales and clients. He addresses powerful topics such as the following:

  • Why you must invest in yourself the same way you expect others to invest in you
  • How to systematically get the attention of your potential clients
  • Detailed advice for getting inquiries from your desired clientele
  • The most effective tactics for booking appointments with your potential clients
  • How and when to actually close the sale with clients
  • His #1 overall piece of advice for wedding professionals

To hear Alan’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Alan for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Business Tips

Tips for Staying Calm When You Have Multiple Events in One Day


By Heather Jones, Wente Vineyards


Working multiple events on the same day can be an overwhelming concept to even the most experienced of event professionals. Ultimately, this scenario comes with a lot of moving pieces – there’s no way around that. Whether you run a venue, a planning company, or other large-scale event services company, taking on multiple events on the same day can be advantageous when it comes to the bottom line, but the effort nearly doubles to guarantee that each is treated with the same level of professionalism and detail.

At our property, we have several venues available for weddings and special events and we often find that we’ll have multiple celebrations onsite on one day. So, the question is – how do you manage the logistics of numerous events and ensure that each and every one goes off without a hitch?


Assign points of contact

Rather than trying to balance the changing needs of every event, designate a point of contact for every event so you have a single person in charge of each. This not only helps to ensure that your team is focused on meeting the clients’ individual preferences, but it also makes it easier for you to get concise status reports leading up to the event and on the event day itself.


Have a solid communication plan

While communication is key for any event, it is especially crucial when you are balancing several on one day. For each event, be sure to have a one-sheet with all relevant contact information, including but not limited to that of the client, your point of contact, your own, and the whole team of vendors. Keep a copy of each on hand for yourself, and disseminate it to everyone involved to ensure that anyone can be reached in case of emergency.


Schedule a team meeting

Staff meetings are an important step to guaranteeing that everyone is on the same page. Gather your team and walk through all of the logistics prior to the busy event day, covering everything from timelines for each event to where the guests will park and how to confirm they are guided to the right space.

Staying organized is the best way to ensure that each and every client is satisfied and provided with a unique experience. With these tips, you can be sure that your team will deliver only the best level of service to meet your company standards.


Heather Jones is the Catering Sales Director for Wente Vineyards, a family-owned property that is home to a winery and vineyards, a golf course, restaurant, and a handful of unique facilities for hosting weddings and special events.


Wedding Wisdom

Putting Together an Event Team You Can Trust to Ease Your Stress on Event Day

By Fabrice Orlando, Cocoon Events Management Group


Being in the events industry means that you are always working as part of a larger team. No event can be successful with just one person running the show, so surrounding yourself with professionals you know and trust will get the job done at a high level will not only have the client smiling, but take away your stress too.

Let’s check out some of my best tips for putting together a great event team:


Getting the Key Players

Every event is run by different teams of people that specialize in different areas. First, there is the head planner/director that oversees the entire event from start to finish. The production team will be front and center on the day of the event, as they are responsible for the set-up of everything from décor to tables and chairs. The head of catering manages all things related to food and drink, while the logistics manager oversees the lighting techs, transportation coordinators, security guards, etc.

Before deciding to bring anyone on, we generally like to have them come in and do a test depending on what their expertise is – that way, we have a better idea of the kind of work they can do.



Like with most things, good communication is key. During an event, everyone is going to be spread out and busy making sure everything is running smoothly, so having a system in place that everyone knows and is comfortable with is going to help a lot. Everyone is different when it comes to how they like to communicate, so make sure you’ve decided on something well before event day to avoid surprises. For us, Skype and phone calls work best as we have found that communication through SMS or email can be easily forgotten or misunderstood.


At the Event

The day of the event is go time! Setup should have started at least 24 hours before start time (depending on the size and complexity of the event), and everyone should be in place and working to make sure everything is running like a well-oiled machine. Kick off the day with a team meeting that includes everyone to discuss final details, any last second changes that need to happen and to answer any questions. Don’t forget to give everyone a pep talk as well, and thank them for all of their hard work- it will set the tone for the entire day.

By following these suggestions, you’ll have no trouble find the dream team you’ve been looking for and putting on an event that will be unforgettable.


Fabrice Orlando is the CEO of Cocoon Events Management Group, a luxury event planning company based in Marrakech, Morocco that specializes in high-end weddings and special events worldwide.